Question

Topic: Student Questions

What Is The Texas Rangers' Product?

Posted by Anonymous on 9/28/2004 at 11:06 AM ET 250 Points
what do the Texas Rangers do, why do they exist?, what is their product, why are people watching the games and what are drivers for business.


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  • Posted by Peter (henna gaijin) on 9/28/2004 at 2:51 PM Accepted
    I feel WMMA's response was rather harsh, as I think this is a very intriguing question. Maybe it is some sort of competitive thing (he being in Houston and the Texas Rangers playing in Dallas).

    There are many stakeholders to a baseball team. Here are a few:

    - Any baseball team is definitely a business. In Theory, the team owners are trying to make a profit in how they run them (though many teams consistently do not).

    -Teams also add value to a local community through increased community pride.

    - Home games add value to the community through added income that comes along with the game (food, hotel, gifts, etc. bought by spectators, teams, press, etc. attending the game).
  • Posted by SRyan ;] on 9/30/2004 at 5:32 AM Accepted
    A product of the Texas Rangers:

    The world's greatest pitcher, Nolan Ryan.

    I confess, I sometimes lie like a dog and tell people he's my uncle.

    Shelley ;]
  • Posted on 10/1/2004 at 1:07 PM Member
    Randall, I can understand painting and mowing can be a waste of valuable time. When you return from the game your house is doubtless resurfaced, and the yard in perfect shape – it would not do to look bad to the neighbors, baseball game attendance or no.

    So why do you really watch the game?

    How does this help answer the question? A basis of marketing non-necessary products is some appeal to the ego – an identity link to a culture, etc.

    daryl
  • Posted by SRyan ;] on 10/11/2004 at 11:24 PM Member
    Nolan Ryan was a Houston Astro AND a Texas Ranger. I believe he went into the Baseball Hall of Fame as a Ranger, though.
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