Know-How Exchange : Taglines/Names

We can help, Renee, but we need a little more information first.

Who is your primary target audience? Where will you sell the bracelets? Will it be through local retail shops or online? How will you market the bracelets to your end-user target audience? How will they find out about the line?

Your intent is really terrific, and we will do what we can to help you. It may be that we'll recommend that you not promote the purpose for the line ... and just sell the jewelry based on its intrinsic value. We'll need to understand what your objective is, and how YOU want to measure your own success.

You'll also need to consider how much you're willing to invest in creating the business. Unfortunately it's not going to be free ... and the success may well be a function of your investment. You probably ought to begin with a business plan ... and we can help with that too.

I am targeting those who have been affected by suicide and those who want to help with the cause. I am wanting to eventually be both online and in local retail shops, I have quite a few connections with local retailers in town. My business will be a success if I am able to help those in need. I'm still brainstorming and working out the kinks, as of right now a name and tag line are where I need the most help. I have had this idea since March now, and am in the first steps of making it a reality. I'm presenting it as a final project for a marketing and brand development class I am taking, and have been working with my teacher on ways to get this up and running. As far what I am willing to invest, whatever it takes... financially, mentally and physically. Word of mouth is going to be my main focus to inform people about my cause and bracelets.

Perhaps relocating this under Student Questions "Class Project" would be more fruitful?

Life Line Bracelets
Live Long Bracelets
Long Life Bracelets