Question

Topic: Strategy

Restaurant Chain Name Out

Posted by businessmachine on 5/26/2009 at 1:27 PM ET 250 Points
The first "Taverneria La Gigi" was a success beyond expectations in Bucharest, Romania, Europe. The owner is opening a second now and a third by end of year. I need out-of-the-box ideas on getting the name, the concept and - after all - the restaurant - out to a target segment of about 10k accomplished professionals, 70% male, snobbish, with medium-high income.
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by businessmachine on 5/26/2009 at 1:29 PM Author
    The first "Taverneria La Gigi" was a success beyond expectations in Bucharest, Romania, Europe. The owner is opening a second now and a third by end of year. I need out-of-the-box ideas on getting the name, the concept and - after all - the restaurant - out to a target segment of about 10k accomplished professionals, 70% male, snobbish, with medium-high income.
  • Posted by Jay Hamilton-Roth on 5/27/2009 at 9:43 AM Accepted
    Work with local event planners to host business events to these professionals at your restaurant.

    Sponsor non-profits (that the professionals are members of).
  • Posted on 6/5/2009 at 11:15 AM Accepted
    Could you cater a few dinner parties where these types hang out? Better yet, invite a few professional societies that these guys are a part of to hold their monthly meeting at your restaurant and serve free appetizers that way they taste your food and see your place.
  • Posted by Mikee on 6/8/2009 at 8:24 AM Accepted
    I agree with trying to get some events held at the restaurant this will expose more people to your restaurant.

    See if you can get some famous people to dine there and make a big deal about so and so dines there.

    Ask the clients at the first restaurant why they dine there. Where they spend time, who they are involved with, etc to find out where you need to be advertising.

BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Strategy)