Question

Topic: Branding

How To Make A Amusementpark Educational

Posted by Anonymous on 11/23/2006 at 6:48 AM ET 50 Points
Hi everybody!

I currently working on a marketing plan for a amusement park, where the educational aspect will be important.
These are some key issues:
Investment costs has to be kept low
Labour costs are very low
Space is limited

How can a park be made educational on these premises?

All answers are welcome

Thank you, regards
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RESPONSES

  • Posted on 11/24/2006 at 3:03 PM Member
    If there are animals at this park then you could teach people about the animals.

    Simulation rides that educate would be good.
  • Posted by Chris Blackman on 11/26/2006 at 5:03 PM Accepted
    Part of the pre-show or post-show for the major attractions could include a technical explanation, summary of the g-forces, power used, energy dissipation, ride timings, maintenance programs, Newtons laws applied to the ride, what happens to your body during the ride, etc.
  • Posted on 11/28/2006 at 12:21 AM Author
    Ahh thanks a lot! Unfortunately there are no animals however there are plants so I think Chrissies idea can be applied there. I will elaborate more on your ideas too ASVP/ChrisB. The tricky thing i feel is to make it fun while being educational.

    I thought a lot about including things such as "try pottery" (Im actually visiting a factory today to see if it somehow can be implemented). Other ideas might be applying trafic rules to the go-carts.

    How do you Chrissie mean simulation rides that educate?

    Cheers
  • Posted on 11/29/2006 at 6:30 AM Accepted
    Mattias, as an MBA student who learn marketing, I like to rais couple of questions before throwing ideas. Hope you don't misunderstand my differnt approach to the question.

    i) Have you done any type of basic, simple survey that the custmers or potential customers visting or planning to visit are comming to experience what from Amusement Park or this idea of making the park with educational eliment is a novel idea?
    ii) Suggest to accomodate eastern willage culture to illustrate and let western kids to experience it a an educational experience. (Eg: Typical Sri Lankan or Indian village appearance can be built up with very low cost and it can be open to experience by spectators, probably by letting tehm to dress as Sri Lanakan or indian and to understand how they learn by lving close to nature.
  • Posted by Chris Blackman on 12/11/2006 at 2:54 AM Member
    Can you post a link to the park's website, or else give a list of the major attractions, so we can come up with more targeted ideas?
  • Posted on 12/11/2006 at 4:03 AM Author
    Thanks all of you! Really great ideas!
    You're ideas about Montessori equipment was really interesting,, thank you MudValley.

    The park is not open yet, it is still under construction and not all attractions has been frozen yet.
    So far they include include swing chairs, bumper cars, go cart, a roller coaster, flum ride and "coffee cups".

    Sorry for not beeing so active i have to travel a lot for the work and i do not have regular acces to internet, im not working in a western country.
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