Question

Topic: Student Questions

Mba Theses Project

Posted by Anonymous on 5/29/2004 at 5:01 AM ET 250 Points
I am writing my MBA theises project,so I would apprceciate any help, idea, advice that could help in writing my project

thanks
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  • Posted by Blaine Wilkerson on 5/29/2004 at 11:28 AM Accepted
    Why don't you write about the effects of rising brand awareness in global economies? Branding is a hot trend right now. Companies are no longer banking on their product as much as their image and perceived values.

    Here are some good links for research:

    www.marketingprofs.com

    www.brandchannel.com

    https://searchengineformarketers

    www.reachcc.com

    www.brandequity.com

    Good Luck!
  • Posted by Pepper Blue on 5/29/2004 at 11:45 AM Accepted
    Hi Arrale,

    I can't give you any subject ideas, that is something personal that you need to decide yourself, and I know you will get other ideas here, but maybe my advice below will help you in this decision process.

    Is it a dissertation or a thesis? The reason I ask is that it is common to confuse or interchange the two, but they are completely different, so you want make sure that you are clear with your instructor/professor on this.

    An MBA thesis is different from an MBA dissertation in that a dissertation could be a business plan or a long analysis of a subject. The aim of it is to synthesize as much of what you have learned from your course into a long essay of around 10-15,000 words.

    A thesis is where you declare something that you believe and how you intend to prove it, and then you describe the process by which you prove it, carry out the process and report on the results and give your conclusions.

    So, what do you believe in?
    How can you prove it?
    Does it interest you?
    Will it position you as an expert when it is complete?
    Can it help you in the future? In your next job?

    You have to do a lot of research on the subject first in order to identify the key questions you wish to answer, and then you will develop a preliminary, working or tentative thesis which you can refine until the evidence leads somewhere you are certain.

    For this reason, make sure it is something you can easily find plenty of current, valid information and research on and I would encourage you to pick something that you not only believe in, but that interests you, otherwise you will get very frustrated during the preparation of it.

    Good luck
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