Question

Topic: Taglines/Names

Help With A

Posted by Anonymous on 5/9/2004 at 1:07 PM ET 125 Points
Hello all,

I'm working on coming up with a tagline for a sawmill. The name of the company is South Wabi Sawmill. They specialize in Custom Milling, they are really trying to sell the point that they are the only company in their area that offers"CUSTOM MILLING" just some of their products that they custom create are....latice/siding/decking/sun arbours/flooring, their target markets/biggest clients are...lodges/cottages/tourist camps/retreats/contractors. I'm trying to incorporate the word "BOARDom"This is what I have so far....

(Now remember, I'm green) lol.

South Wabi Sawmill
will deliver you from BOARDom.

With South Wabi Sawmill's Custom Milling Techniques
we will deliver you from the usual BOARDom!

I thought using their USP of the custom milling and the word "BOARD" (lumber), would be a good start for their motto/tagline, whatever you want to call it.

I need the "saying" to be put in their website banner alongside, or under their logo.

Thanks for any input!

Kimberley.

P.S Have I mentioned how much I love this place?? And how much I appreciate the help?!!!!



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RESPONSES

  • Posted on 5/9/2004 at 2:00 PM Member
    Kimmer:

    IMO, the more clever we try to get with a tagline, the more we tend to lose sight of the target audience.

    Your customer has already told you what they want people to understand about their business:

    "they are the only company in their area that offers CUSTOM MILLING"

    Keep this top of mind, and play with it to come up with a straightforward tagline.

    South Wabi Sawmill
    ... Custom millwork from the ground up

    or

    pick a few key offerings:

    Flooring ... siding ... rooftops

    Good luck
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