Know-How Exchange : Website Critique

Great creative! You obviously have taken a lot of time with this site construction.

Alas, you are casting pearls before swine. You need to reign in the creative a bit so that you give us poor users a chance to enjoy each bit of cool stuff that you have designed.

Here's what I mean:

1. Can you please lose the background? It's nice graphics, but it distracts us from the impact of the flash piece and the other design elements.

2. Could you please offer the music as an option? I loved it, but it woke up my neighbors when it unexpectedly came on . Give me a chance to put on my headphones so I can bang to it. And, yes, I know there is a stop button on the right hand side, but there were so many things assaulting my eyes and ears at once, I couldn't find it.

3. Help me understand what it is I have found. I had to dig into the site to find out. Substitute a simple two or three sentence intro for the flash thingee. The Flash thingie is really cool. Why not feature it on an inside page.

4. Please, lose the scrolling news ticker on the front. You have too many other things going on.

You've got an inspiring idea, and obviously a great deal of creativity. Harness it to help us users catch up with you.

Regards, and thanks for the preview.

Win

https://www.winthropmorgan.com

Hi Ji --

Both Win and alinkfred offer some good observations.

What I like:
• the music -- nice and upbeat -- set a tone / mood very quickly
• the creativity -- I'm a vsually-oriented person and you did good!

What I didn't get:
• What your site is all about . . . I agree with alinkfred on this

I took the time to 'explore' and eventually figured out that you have clothing items for sale. But if I didn't have an external reason to 'poke around' your site, I'd probably have left and never realized what you wanted me to do once I got to your site.

If you're 'prepping' visitors on what to expect BEFORE they arrive at the site, that's not a big thing. But, if you're hoping to 'capture' the attention -- and possible sales -- of your first-time visitor, I think it's going to be a strech.

Ji, I don't design websites. Having said that, I do however critique them by asking a very simple question: on ANY page you offer . . . is it absolutely clear WHAT you want me - your visitor - to DO now that I'm here?

If your site supports a clear and definite answer, you're on the right track (or, page!). If not, go back and make the content and structure address that question better so it does.

Hope this has been of some help. Go for your passion!

Bill