Question
Topic: Strategy
Unique Value Proposition Analysis
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Our value proposition to this industry needs to be developped in terms of what we can deliver to that marketplace. Short of hiring an expensive ad agency, marketing consultant, is it possible to develop a unique value proposition/positioning that our sales force can use that will resonate with prospects in-house? If so, is there a web site that will guide me, as a marketing communications pro to walk our sales force through a process to develop our value proposition and 30-second elevator pitch?