Know-How Exchange : Student Questions

the following industries perform a lot of co-branding:

1. Travel

2. Automobile Dealers

3. Website designers and hosts

4. Wholesale products (t-shirts, food,)

5. Toys

6. Sunscreen/Lotion

I hope this helps!

How about the ballpark for the Houston Astros? For a while it was Enron Field!

Here are a couple of links that might be helpful --

A McKinsey study saying co-branding ventures have grown over 40 percent indicates that co-branding is as much practice as it is theory. Do co-branded ventures really achieve the positive synergy participants seek? Or does only one brand end up the winner in these partnerships? Have any brands been winners at all?

Source:
https://www.clickz.com/experts/brand/brand/print.php/984831


Co-branding in the hospitality industry can also be difficult and complicated. The idea of introducing new variables that can complicate day-to-day operations is one of the major drawbacks. Hotel management teams have to be sure that partnering with a branded food and beverage outlet, for example, will not result in direct competition with the hotel’s existing in-house food and beverage services; rather, the alliance should complement the hotel’s established amenities. Other challenges include, but are not limited to: negotiating monetary commitment and initial investment fees between the two parties; the fear of losing brand reputation and recognition or of experiencing a decrease in quality levels during the term of the alliance; and the concern of partnering with the wrong brand. Many instances of unsuccessful partnerships have been the result of miscommunication between the partners.

Source:
https://www.hotelnewsresource.com/article8736.html


best of luck,

- Steve