Question

Topic: Branding

Value Proposition

Posted by Anonymous on 6/13/2004 at 2:52 PM ET 250 Points
What are the elemenst of a superior Value Proposition and what are some examples of good Value Propositions for a software company that creates add-on software for the contact management software ACT!
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  • Posted by Peter (henna gaijin) on 6/13/2004 at 10:04 PM Accepted
    Very broad question. A Value Proposition is defined at https://www.marketingprofs.com/3/perla8.asp

    Here is the definition from there:
    "In essence, a value proposition is an offer to some entity or target in which they (the possessor) get more than they give up (merit or utility), as perceived by them, and in relationship to alternatives, including doing nothing. In terms of form, a value proposition is generally a clear and succinct statement (e.g., 2-4 sentences) that outlines to potential clients and stakeholders a company’s (or individual’s or group’s) unique value-creating features. "

    A good one would be one that offers more perceived value than what your competitors offer and from what customers get from doing nothing.
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