Question

Topic: Taglines/Names

Name For Dessert Restaurant

Posted by Anonymous on 7/17/2006 at 2:01 PM ET 250 Points
I'm in the planning stages of opening a Dessert-only restaurant.

Just to give a little background...This is inspired by one of my best friends who diagnosed with a brain tumor a couple years ago and has the best outlook on life. Her motto is "Life is too short. I'll eat dessert whenever I want." She's honestly my hero. So, I want my restaurant to be a place where you can just hang out and be with your friends and enjoy great dessert without feeling like you have to eat a salad to be bad.

I'm thinking mid-scale, yet cozy. Thinking about Moroccan/jewel tone color scheme. I'll be serving traditional desserts like cakes and pies but also other assorted pastries (very sinful). I'll serve various beverages from Soda to Wine to Coffee. My target is the 20 to 30 age range, women and couples.

I live in a college town, where there are a lot of international students. Also there is a Mercedes Benz plant here so lots of German Engineers are coming into the area. The area where I want to set up shop is in the heart of Downtown, very close to the University. There's going to be a brand new Federal Building in the near future. So lots of people moving into town.

I've brainstormed a few names (see below) but would love to hear some of your ideas.

Ganache, Delectable, Luscious, Blissful Temptations, Tempt Me, Redemption (pay for you sin), Original Sin, Indulge

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RESPONSES

  • Posted on 7/17/2006 at 3:04 PM Member
    YOUR JUST DESSERTS
  • Posted on 7/17/2006 at 3:07 PM Member
    I LOVE your restaurant idea! Sounds inviting, tempting and delicious!

    Restaurant Names:
    Sweet Finale
    Sweet Cakes
    The Dessert Cart
    The Dessert Tray
    ** I do like your idea of "Ganache" though
    Decadence

    Tagline ideas:
    Your First Desserts
    Indulging in Desserts
    Doing Desserts with Drama
    Desserts with Flair
    Indulge Yourself

    Good luck with your business and have fun at the same time!
  • Posted by Frank Hurtte on 7/17/2006 at 7:24 PM Member
    The Last Sin
    The Dance of the Seven Chocolates

    Bananas Foster and Friends....
  • Posted by darcy.moen on 7/17/2006 at 11:11 PM Member
    Just Desserts - and be sure to include the story of why you became involved in the business...its a real heart toucher.

    I can see your brand finding its niche with folks who are passionate about dessert. I can see you attracting those with a real lust for life, as well as those who simply LOVE a great dessert. I can also see a fantastic corporate take out business.

    I have a great recipe for Peanut Butter Pie I could send your way. I agree, savor the moment...and be sure to have a fund raiser night where the featured dessert's proceeds are donated to a cause. I could see double scoop strawberry ice cream night going to breast cancer (pink and you get the picture)... Gelato night going towards the heart and stoke foundation. It would be nice to give something back, yes?

    Darcy Moen
    Customer Loyalty Network
  • Posted by nmuqbel on 7/18/2006 at 5:26 AM Accepted
    The Confectionery

    Lollies (used in Australia)

    Afters (used in U.K)

    sweet tooth

    "Life is uncertain...Eat dessert First" - Ernestine Ulmer

  • Posted on 7/18/2006 at 8:36 AM Member
    The Chocolate Cafe'
    Just Desserts
    Life's Indulgence
    The Sweet Spot

    Alyson
  • Posted on 7/18/2006 at 11:20 AM Member
    I have to mention "Dessert First"...

    But I love Ganache. Goes with the colors, the international clientele, short and memorable, looks good on a sign, sounds elegant even if you don't know what it means.... it's got everything.
    Marge
  • Posted on 7/18/2006 at 3:59 PM Member
    hi , deserts are ofcourse one of the delights of life and i did not even begin to talk about chocolate . i would name the dessert resturant :
    name : seven sins
    tag line : we have them all

    OR
    name : piano piano

    good luck :)
  • Posted on 7/19/2006 at 8:34 PM Member
    Garden of Desire

    Eden's

    Allure

    Captive delights

  • Posted on 7/21/2006 at 3:59 AM Member
    hello anichols,

    try this

    Dessert Parlor

    Dessert You Deserve

    SugarSin

    Crave for Dessert


    Hope it'll help you.Ü

    Goodluck
  • Posted on 7/21/2006 at 9:57 AM Member
    Treat Yourself
    -Because Life's to Short

    Sweat Tooth
    -It's ok to eat desert.

    Craving Creations
    -Because desert is delicous

    Or any combination of the above. Wish I could eat there, I love desert!
  • Posted on 7/21/2006 at 4:27 PM Member
    How about :

    "Heaven"
    with the tagline, Sinners Welcome.

    Make sure you have Angel Food and Devil's Food Cake desserts on the menu.
  • Posted on 7/21/2006 at 4:36 PM Member
    Great story, and I agree it would make a great element to be included. "Dessert First" popped into my head first, too - tag "Life's too short to be uncertain" (*tag just about implies itself!*).

    or,

    "My Treat(s)"

    You don't mention a geo-region aside from college town. But if geography serves, it may be (painfully?) obvious to go with, say, 'Mojave Desserts'; humor can, itself, be an invite to casual, comfort, invigoration...

    just my 2 cents...;)
    Gwyn
  • Posted on 7/21/2006 at 5:01 PM Member
    Interesting, Kevin. Can you tell me where to get more info on "connecting effectively" (seriously). In this case, especially with college nearby (notorious for embracing the avant garde), engineers who - while knowledge is sophisticated - often seem to be keenest appreciative audience of subtle humor/indulgence, and German customers who enjoy a culture where food is to be enjoyed - period - and time in good cheer equally savored.

    Re: Portalis vs. Grape Escape, I'm presuming Grape Escape went bottoms up. But while a name is very important, it's on the surface of the whole strategy and identity AND - not the least - conduct and service. One name or the other would not explain to me the cause of their demise. And perhaps the area could only sustain one place/the other didn't feel up to adding to its offerings.

    Not saying all this to refute you in ANY way, Kevin - you are probably a master marketer, and all you've said deserves due consideration. I'm - literally - begging here to be allowed to peek into more knowledge, myself. ;)
  • Posted by Deremiah *CPE on 7/21/2006 at 7:57 PM Member
    Hi anichols2,

    I hope you're having a great day!

    here are some way out the box but thought provoking.


    Last Chance

    Sweet & Sticky

    Sweet Sticky Thing

    Dessert First

    Dessert Now


    Heavenly Treats


    Just Eat It

    Delightful Desserts

    Why Wait

    Goody Two shoes


    Remember our only real problem in life is our failure to be "MORE Creative" than we’ve ever been. If you “Invent” your opportunity YOU WILL most definitely create your future. Just know that I'm here for you if you need my help. Is there anything else I can do for you?

    Your Servant, Deremiah, *CPE (Customer Passion Evangelist)
  • Posted on 7/22/2006 at 6:58 PM Member
    imho, make your own name - what if your biz really, really takes off and you want to branch out to other states? with your own name, there's less conflict, even if you set up shop in those regions where the others are.

    Also, re: your own name - if the other places for some reason contract a "bad rep" (say, food poisoning) you certainly don't need that haunting your endeavors.

    Dessert Oasis is - to me - very reflective of the background of what you're really trying to offer - goes beyond the product, itself. Is D.O. elsewhere, as well, do you know?

    I should say now that I'm not an expert business starter; I've sold handmade products over many years, and did marketing for a global industrial company. I've started my own retail company just this past month and am building an online presence, with growing outsourced product line as well as my own custom original artwork, trying to leverage many years of various skills/talents.

    Biz can be a complicated path enough without knowingly entering conflicting gray areas in regards to other names. just more two cents that might not be worth taking to the bank. ;)
  • Posted on 7/23/2006 at 9:37 AM Member
    Clever, simple and clear! imho, of course...
  • Posted on 7/28/2006 at 3:06 PM Member
    Hi,
    My suggestion is
    Delicious Dessert - Indulge Whenever You Can!
  • Posted on 7/28/2006 at 5:57 PM Member
    Sweet Surrender - happy endings with a smile
    Sweet Talk Me - an indulgence worth your while
    Sweet Nothings - that are really something
    Sugar Coat It - everything's better when it's Sugar Coat It

    I doubt cute business names cause businesses to fail.
  • Posted on 7/28/2006 at 10:10 PM Member
    I agree, but then I'm biased. haha Hey, TGI Friday's and Outback Steakhouse are enjoying a pretty penny. I think it's more about matching - you PROBABLY wouldn't want a funny name for a funeral parlor. I, however, WOULD - which is why I'm not in the funeral parlor business, because I know it wouldn't do good business. ;)
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