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B2B Marketing Events

Spark Ideas, Create Connections, and Inspire Action

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Marketing Forecast: Master the Triple Crown of B2B Marketing Writing

October 30, 2024 — 12:00 PM ET

The Triple Crown of Marketing in 2025 will be your ability to generate research, educate your audience, and become a thought leader. In short: Audience Influence! Sarah Greesonbach uncovers the steps, strategies, and skills to master so you can build your marketing career momentum with this Triple Crown.

The Lead Nurturing Playbook: B2B Marketing Strategies for Faster Conversions

October 31, 2024 — 2:00 PM ET

Discover trending and successful B2B strategies to nurture your leads, accelerate sales conversations, and convert prospects before the year ends. Sponsored by Predictiv.

Author to Author: Ann Handley Talks to Geraldine DeRuiter

November 6, 2024 — 12:00 PM ET

Your written word has the power to connect, inspire, and transform—and it's especially profitable in marketing! Join Ann Handley's fireside chat with author Geraldine DeRuiter to explore the joys and challenges of writing, the importance of storytelling, and how to build meaningful connections with readers.

Content From the Most Trusted Voices in B2B Marketing

Get expert advice on content, branding, strategy, digital marketing, demand generation, and much more...

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Karla Jo Helms | Article

Google's SEO Policy Changes, Gen AI, and Your Marketing and Comms Content

October 24, 2024

Google's updated SEO policies challenge marketers to prioritize quality over quantity in AI-generated content. Learn how to adapt. Read more.

Georgia Harris | Article

Is Your B2B Sales Funnel Gen Z-Friendly? Understanding Buyers' New 'Pull' Triggers

October 23, 2024

Discover how to meet the needs of Gen Z B2B buyers by adapting and adjusting your sales funnel with ABM, content marketing, and PR tactics. Learn more.

Jeff Gothelf | Article

Five Tips for Leaders to Effectively Implement OKRs

October 22, 2024

Learn five critical leadership tips for effectively implementing OKRs, promoting team autonomy, and driving organizational success. Read more.

Kaveh Vahdat | Article

How TikTok's Generative AI Features Impact B2B Marketing Strategies

October 17, 2024

How are TikTok's generative AI tools helping B2B marketers enhance content creation, personalization, and engagement? Learn more.

Chad S. White | Article

Email Promotions Tab Hysteria Is Back! (Thanks, Apple)

October 15, 2024

Apple has introduced tabs to its email inbox. Find out how this change impacts email marketing and whether it should be a major concern. Read more.

Chris Martinez | Article

Reversing the Revenue Decline: Three Crucial Steps for Marketing Agencies in 2024

October 10, 2024

Learn how marketing agencies can optimize costs, prove ROI, and strengthen client relationships to reverse declining revenues. Read more.

Gib Olander | Article

Get Your Message Into the Inbox: The Importance of Warming Up a Business Email Account

October 9, 2024

Warming up a new business email account is key to ensuring your messages are delivered into recipients' inboxes. Learn more.

Dev Ganesan | Article

Five Use Cases for AI in B2B Marketing (Beyond Content Generation)

October 8, 2024

Discover five use cases for AI that go beyond just generating content and instead help marketers drive more high-quality leads, qualified conversations, and revenue. Read more.

Dr. Joel Davis Brown | Article

We Don't Need Your Pride, We Need Your Respect: The LGBTQ+ Community and Corporate America

October 3, 2024

An impassioned argument that corporate Pride often falls short of meaningful allyship, focusing instead on commerce and misunderstanding the LGBTQ+ community as a monolithic group. Read more.

Janak Bhawnani | Article

How to Safeguard Brand Reputation in an Increasingly Risky Digital Landscape

October 2, 2024

See how brand safety and suitability frameworks can help protect your brand from harmful associations and content risks. Safeguard your brand. Read more.

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MarketingProfs B2B Forum

November 12, 2024 — 8:00 AM ET

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

Marketing Fundamentals

August 28, 2024 — 12:00 PM ET

Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.

10 Common Content Marketing Mistakes (And How to Avoid Them) [Infographic]

October 22, 2024 — 10:00 AM ET

In content marketing, the same mistakes tend to be made over and over again. The good news is that it's possible to steer clear of those mess-ups if you're on the lookout for them.