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People, Data & Content: The 5-Step Content System to Pinpoint What Motivates Your Audience

October 23, 2024 — 12:00 PM ET

What's the best way to identify what motivates your audience? A/B testing! Anne Popolizio demonstrates how to create and test social media content so you can optimize your message and maximize ROI. Watch the step-by-step process that generates KPI data revealing exactly what drives your customers' behavior.

Marketing Forecast: Master the Triple Crown of B2B Marketing Writing

October 30, 2024 — 12:00 PM ET

The Triple Crown of Marketing in 2025 will be your ability to generate research, educate your audience, and become a thought leader. In short: Audience Influence! Sarah Greesonbach uncovers the steps, strategies, and skills to master so you can build your marketing career momentum with this Triple Crown.

The Lead Nurturing Playbook: B2B Marketing Strategies for Faster Conversions

October 31, 2024 — 2:00 PM ET

Discover trending and successful B2B strategies to nurture your leads, accelerate sales conversations, and convert prospects before the year ends. Sponsored by Predictiv.

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MarketingProfs B2B Forum

November 12, 2024 — 8:00 AM ET

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

Marketing Fundamentals

August 28, 2024 — 12:00 PM ET

Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.

The Eight Laws of B2B Tech Marketing [Infographic]

October 17, 2024 — 10:00 AM ET

B2B tech marketing is constantly shifting as products, channels, and strategies evolve. However, some core principles remain constant amid all the change. Here are eight such "laws" of B2B tech marketing.