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  • B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

  • The marketing funnel has fundamentally changed. With more than two-thirds of Google searches ending without a click and platforms rewarding content that keeps users on-platform, traditional "click-through" strategies are becoming obsolete. Join us for a practical session on building content that delivers value without requiring a click—while leveraging AI and video to scale this approach. Sponsored by Goldcast.

  • Unlock the full potential of your email marketing by aligning it with demographic indicators and the prospect lifecycle. Stephanie Ristow reveals how to map your prospect journey, identify priority email programs, and segment your list to drive conversions with your B2B marketing funnel.

  • AI Friday Forum

    Friday Forum

    AI is here to stay. And to help with your day-to-day tasks. Join us at our AI Friday Forum, where we have a lineup of marketing experts who are ready to reveal AI-infused tactics to quickly improve your B2B marketing results. Sponsored by Showpad.

  • If your marketing team is plagued by inefficient workflows and it's struggling to find the right videos or images for your campaigns, you may need a new DAM solution! See how modern digital asset management tools speed production and drive operational efficiencies in B2B marketing. Sponsored by Canto.

  • Your email list is only as good as its engagement. Join B2B email marketing veteran Michael Barber as he explores ways to set meaningful engagement metrics, craft re-engagement campaigns that respect your business goals and subscribers' inboxes, and maintain a healthy email list that delivers results.

  • Don't let your B2B newsletter end up as another underperforming channel. Sean Blanda shares a roadmap to help you strike the right balance of company news and thought leadership, manage internal stakeholders to protect your brand vision, and calibrate your newsletter strategy according to your sales cycle.

  • AI can now make data-informed decisions and scale your operations faster than ever—and it's become an essential part of the modern marketing team. Discover how you can put AI agents to work for you in this free webinar. Sponsored by Prismic.

  • Leadership growth demands both reflection and action. Use these five practical steps to improve self-awareness, team impact, and decision-making. Read more.

  • Association media offers reliable, first-party data rooted in professional intent—improving B2B targeting, engagement, and ROI through contextual trust. Read more.

  • Businesses that undergo big jumps in productivity (value added per worker) tend to make one or more of five key bold strategic moves rather than gradually adjust their approaches over time, according recent research.

  • Take your A/B testing beyond subject lines! Discover how to set up clean, statistically sound tests for everything from copy and design to frequency and layout—and how to interpret results with confidence. Kath Pay makes it easy with a step-by-step framework for improving performance with every email you send.

  • Enterprise SEO can quickly become chaotic across multiple sites. Use this strategic framework to simplify, scale, and optimize. Read more.

  • Most 53% small business owners say they are much happier now compared with when they worked for someone else, and 23% say they are somewhat happier, according to a recent survey.

  • AI agents are reshaping workflows by scaling content, automating execution, and learning continuously across teams. See how to integrate them into your business. Read more.

  • Which unique experiences and strengths make Millennial and Gen Z professionals good B2B marketing leaders?

  • How is AI being used in account-based go-to market (GTM) programs? How will AI impact these programs in the future? What are the top barriers to AI adoption?

  • Martech implementations often fail all too often. Discover the factors that drive failure and those that fuel success and sustained ROI. Read more.

  • Nearly half of LinkedIn users are age 25-34. That's one of the stats covered in this infographic that B2B marketers should know.

  • Write Better Emails

    PRO Webinar

    Between overflowing inboxes and time-strapped readers, getting your message across requires more than just good writing. Join Dayana Kibilds to discover exactly how to write subject lines, optimize your links, and lay out your email copy so your message not only gets opened... but gets acted on.