To win a court case, lawyers must first assemble a gripping argument. Facts need to be combined with compelling story elements to create a persuasive narrative to win the jury over.

The same is true in marketing. Just like lawyers, marketers draw their audience to their side by solid storytelling. But what makes for a persuasive story?

In a Neuromarketing blog post titled "Six Characteristics of Highly Persuasive Stories," Roger Dooley highlights the story elements that draw folks to you.

A solid delivery. "Dramatic pacing, use of imagery, and other factors will affect the impact the story has on the listener," notes Dooley. You must have the right delivery in your podcasts, videos, and other content.

→ end article preview
Read the Full Article