Adam Singer has heard his share of unimpressive SEO agency pitches over the years. "When reviewing their plans I'm frequently amused by just how ignorant many are to a truly effective online marketing program," he writes at the Future Buzz blog.

So how do you separate those who know what they're doing from those who do not?

Singer suggests you take the blinders off by asking questions like these:

Do they eschew outlandish guarantees? To promise first-place or first-page rankings is patently absurd—and often used to compensate for a nonexistent reputation or track record. According to Singer, a legitimate SEO firm will never make such claims.

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