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  • Catalyst for Collaboration: How DAM Elevates Creative Operations

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    If inefficient processes are slowing down your creative teams, it may be time for a more efficient and modern approach. Discover how today's digital asset management (DAM) platforms can help B2B marketers improve operations and streamline creative workflows in this free webinar. Sponsored by Canto.

  • AEO for the CMO: An Actionable Maturity Model

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    AI has rewritten the rules of brand discovery, and SEO will never be the same. If your marketing team is ready to work with AI-powered tools to make your brand a recommended resource, the powerful AEO Maturity Model framework will get you there. Discover how to transition from SEO to AEO (answer engine optimization). Sponsored by Webflow.

  • From Ad to Inbox: Unifying Paid and Owned Channels for Full-Funnel Wins

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Management

    Don't let inconsistent messaging between ads and emails leave a negative impact on your brand's bottom line. Discover data orchestration techniques to unify your brand messaging and increase sales through a seamless, personalized customer experience. Sponsored by StackAdapt.

  • B2B Email Marketing Benchmarks and How to Use Them

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Performance benchmarks can be useful, but it's critical to understand their limitations. Chad White shares real-world B2B email marketing benchmarks from different industries, revealing insights on campaign-centric metrics, and ways to stay focused on the metrics that are most important to your business.

  • Mastering Email Automation for Scalable Growth

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Deliver the right message at the right time and drive meaningful conversions with automation! With real-world examples of what works today, Naomi West shows you how to build and optimize automations that nurture subscribers, trigger timely emails, and scale customer communication with impact and efficiency.

  • Email Mapping and Segmentation for B2B Success

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Unlock the full potential of your email marketing by aligning it with demographic indicators and the prospect lifecycle. Stephanie Ristow reveals how to map your prospect journey, identify priority email programs, and segment your list to drive conversions with your B2B marketing funnel.

  • Healthy Lists, Better Results: The B2B Guide to Email List Health & Re-engagement Campaigns

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Your email list is only as good as its engagement. Join B2B email marketing veteran Michael Barber as he explores ways to set meaningful engagement metrics, craft re-engagement campaigns that respect your business goals and subscribers' inboxes, and maintain a healthy email list that delivers results.

  • The 7 Most Common B2B Newsletter Mistakes (And How To Avoid Them)

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Don't let your B2B newsletter end up as another underperforming channel. Sean Blanda shares a roadmap to help you strike the right balance of company news and thought leadership, manage internal stakeholders to protect your brand vision, and calibrate your newsletter strategy according to your sales cycle.

  • Email A/B Testing Demystified: How to Run Tests That Drive Real Results

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Take your A/B testing beyond subject lines! Discover how to set up clean, statistically sound tests for everything from copy and design to frequency and layout—and how to interpret results with confidence. Kath Pay makes it easy with a step-by-step framework for improving performance with every email you send.

  • Write Better Emails

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Between overflowing inboxes and time-strapped readers, getting your message across requires more than just good writing. Join Dayana Kibilds to discover exactly how to write subject lines, optimize your links, and lay out your email copy so your message not only gets opened... but gets acted on.

  • Your B2B GPS: Recalculating Routes to Revenue

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Customer Experience

    It's time to rethink customer journeys. Register now to join expert Phoenix Harvey in a free MarketingProfs session on how to create responsive customer journeys that will help you continuously recalculate optimal routes to revenue based on real-time customer signals and changing market conditions.

  • B2B Email Design Trends 2025: What’s Working (and Why)

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Great design isn't just for B2C—B2B emails need it, too! With inbox competition fiercer than ever, standing out requires smart layouts, compelling visuals, and clear messaging. Logan Sandrock Baird breaks down the biggest design shifts in B2B email marketing, from evolving layouts to accessibility must-haves.

  • Rising to the Challenge of B2B Deliverability

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    While B2C and B2B buyers are alike—they're all human—email delivery rules are distinct in tangible ways. B2B marketers must navigate a different technical environment than their B2C peers. Laura Atkins explores B2B-specific solutions to improve your overall ability to reach your audience's inbox.

  • Make Your Emails Stand Out: Relevance Is the New Cool

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    How do you make YOUR emails stand out in a crowded inbox? By focusing on what your subscribers want and need! Discover how to increase response by leaning into more relevant content. In this actionable opening session, Jessica Best uncovers four ways to turn subscriber data into marketing gold.

  • Optimizing With Emotion

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

    Amp up the emotion, decrease the friction, and put psychology to work on your website! Discover how to emotionally connect with visitors and make it easy for them to convert. You'll see a measurable difference in your conversion rates, leads, and sales. And you'll run the A/B tests to prove it.

  • Finding Leaks With a Web Audit

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

    Audit your website and easily identify possible reasons why your copy or design isn't converting visitors. Prepared with a few ideas, you'll create a plan to A/B test different changes to help you increase leads, free trials, or sales. You'll also get leadership tactics to get your team on board with your testing plan.

  • Mapping Customer Insights

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

    Get Talia Wolf's step-by-step process to analyze market research and find meaningful insights your team can use on your website! You'll also discover the emotions that often prevent visitors from converting and ways to reduce emotional objections on your website.

  • Your Repeatable CRO Framework

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Measurement & Analytics

    Every good CRO program must start at the foundations. Discover why your current website isn't getting you the results you need, which common web page copy and design mistakes are costing you conversions, and a CRO framework and a step-by-step research process you can use to repeatedly improve your conversion rates.

  • How to Generate Unlimited Story Ideas

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Time to get your creative juices flowing! In this closing keynote, Melanie Deziel shares a repeatable framework to generate a seemingly endless number of unique content ideas for any product, service, campaign, brand, or business. Share this reliable system with your team to turn one content idea into several—and gain confidence in your own creative potential!

  • Maximize Your Content Investment Through Atomization and Distribution

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Give your content more selling power—through strategic distribution! Zontee Hou shows you how to systematically turn your marketing assets into content that works for email, social media, and even paid media. Plus you'll learn key methods to identify the best distribution channels throughout your customer's journey, including influencers, podcasts, and more.