Marketing Writing Resources for Creative Copywriters

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Here is a checklist of sorts that allows you to go through your Web site and evaluate its health and usability.

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This week: what kind of marketing and selling activities can a company launch to get into a well-established market? Also this week, read your winning ideas for a marketing site extreme makeover.

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Eliminate one or more of these common blunders, and your response will surely improve.

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Well into the age of the soundbite, we're still hard-pressed to summon the elusive 60-second description of what it is we do, what our brand provides to those we serve and why it matters.

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How does a writer develop a niche and stand out from the competition? Also this week, read your answers to last week's dilemma: How do we get paid what we are worth?

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Because your Web site is such an integral part of your communication strategy, doesn’t it make sense to put more content control into the hands of marketing experts?

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This first article in a three-part series answers specific queries about how to improve Web site conversion rates.

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You need to understand this powerful psychological trigger or you'll be leaving behind chunks of almost-guaranteed profits.

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If your e-mails don’t get read, you have no shot at getting the publicity you so desperately need. Here's how to beat the odds.

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nly one in three of you are passionate about your jobs and companies. What advice do you have for helping the other two-thirds of employees wake up and get their groove back? Also this week, read your answers to: How do I manage the creation of a presentation when there are multiple people playing the role of reviewer/approver?

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Here’s the challenge: How do we very simply communicate our UC (unilateral concession) in a credible way (without saying free)?

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Some optimizing recommendations are jarring for PR practitioners who’ve honed the craft of writing releases.

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he key to a successful newsletter is to send useful information on a regular basis and to maintain constant contact without being a pest.

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This week: What's the best way to convince management of the value of training? Also, read your answers to: What's the best way to network for better and more frequent PR coverage?

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When you use jargon words and phrases in a presentation, you risk losing credibility. Here’s a list of words that can get you into trouble.

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When you prepare an important presentation, be sure to make the effort to make your copy flow.

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Learning to write press releases that can be easily found by search engines can exponentially increase the size of the audience that sees your release.

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What's MAMBA? Only the very thing that will make you write better marketing communications materials.

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How do you avoid the pitfalls of case studies and make them work to your advantage? Here's a case history about doing case histories.

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What’s a style guide? And why do you need one?