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  • Next-Generation Media Consumers Tougher to Reach

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    CONTENT TYPE: Chart | TOPIC: None

    Next-generation media consumers, or "Off the Gridders," are young, educated, and affluent, and they spend less time viewing live TV but more time viewing online and time-shifted premium video content, according to a study by SAY Media. Such tech-savvy consumers are also difficult to reach via traditional broadcast media and other broadly targeted ad campaigns.

  • 'If You Want This Choice Position…': Seven Virtues of the Perfect Social Media Leader

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Your social-media manager or director is a critical and strategic hire who will be responsible for formulating and executing your strategy, as well as educating your whole organization and aligning it with that strategy. How can you sift the wheat from the chaff? Here are the seven virtues of a social media leader.

  • Wal-Mart, Target Among Top 25 Brands for Women

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    CONTENT TYPE: Chart | TOPIC: None

    Female consumers are a powerful force that shape how billions of marketing dollars are spent yearly, and among the most important brands for women are Wal-Mart, Target, and eBay, according to the Women at NBCU Brand Power Index, which measures the top 25 brands most important to women.

  • Opinions Shared on Social Media Valued

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though most Americans prefer to interact with their friends and acquaintances face-to-face, rather than via social media, 60% of adults who use social media say they value the opinions others share on social media sites, and 41% say they feel important when giving feedback about brands, products, and services in the social media space, according to a Harris Poll.

  • Brand Campaigns Drive Most Facebook Likes

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    CONTENT TYPE: Chart | TOPIC: None

    Though search plays an important role in triggering a Facebook user to "like" a brand, fully three in four Facebook fans say they have joined a brand's Facebook page because of a brand invitation or advertising campaign, according to a study by DDB Worldwide and Opinionway Research.

  • Turning Thought-Leadership Content Into Cash

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    In June, The Wall Street Journal reported a surge in social-media use by law firms interested in connecting with potential class-action plaintiffs. But if you take a closer look, you'll see that many of the approaches used provide viable marketing lessons for businesses of all types.

  • Bring Your Fans Home: How to Capitalize on Facebook Fatigue

    Article

    CONTENT TYPE: Article | TOPIC: None

    Is the buzz around Facebook fading? That is just what a couple of recent studies suggest, so perhaps it's time to bring your fans home—back to your website. Marketers should give serious thought to supplementing their social-media strategies with a strong content-driven website.

  • Digital-Media Terms: How Do You Translate That?

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Interactive media platforms are a global phenomenon, occurring in all markets regardless of their level of economic, social, and cultural development. Therefore, when translating content into other languages, it's critical to define terms clearly. But what is the best approach?

  • Small Biz Report: Social Media Adoption Levels Off

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    As small businesses continue to navigate the economic recession, their adoption of innovative marketing technologies such as social media has leveled off, while expectations among those who use social media have changed, according to a study by Network Solutions and the University of Maryland's Smith School of Business. Still, among those that leverage social channels, 57% expect to generate a profit from their social media efforts over the next year.

  • Most Americans Conduct Online Product Research

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    CONTENT TYPE: Chart | TOPIC: None

    The commercial use of the Internet among Americans continues to grow: 58% of US adults say they conduct research online about products and services, up from the 49% who said so in 2004, while roughly one-quarter (24%) have posted comments or reviews online about products they buy, according to a survey from Pew Research.

  • Social Media Brand Passion Index: Butterfinger Rules for Trick-or-Treaters

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    CONTENT TYPE: Chart | TOPIC: None

    When trick-or-treaters head out for their favorite candy on Halloween night, they'll be most delighted by the sight of a Nestlé's Butterfinger: Consumers are more passionate about that brand than any other major Halloween candy, according to the NetBase Brand Passion Index, which measures the intensity of consumer passion for brands among users of online communities.

  • What CMOs Can Learn From Mixed Martial Arts

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Those who think mixed martial arts athletes are merely cavemen pounding each other for sport need to realize that they may well be the strongest personal-branding experts in the marketing world. Those "brutes" are very often better at social media marketing than many self-proclaimed gurus.

  • Four Lingering Myths About Video-Email Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    People are always looking for the next great thing in email marketing, and these days much of the talk involves social-networking integration. But now that email and online media have gotten much more sophisticated, there is one other technology—video, long considered taboo in email marketing—that can be integrated into your campaigns.

  • Sales and Social Media—Measuring the ROI

    Article

    CONTENT TYPE: Article | TOPIC: None

    Although the ability to measure tangible results when using social media is still evolving, companies are realizing substantial savings from their social-media initiatives.

  • Social Buzz for The Social Network

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    "The Social Network," from Sony Pictures Entertainment opened on October 1 to a strong $23 million in weekend ticket sales at US theaters, and prompted a 480% increase in weekend social media conversation about the movie, compared with levels recorded over the previous weekend, according to a study by Alterian.

  • Top 10 Ways to Make Twitter Your Brand's Best Friend

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    There's more to Twitter than amassing followers and broadcasting your latest news. Properly engaging in the right discussions can earn customer goodwill and brand awareness. The real-time conversations that fill the Twitterverse offer an abundance of market insight.

  • Most Twitter Replies, Retweets Occur in First Hour

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Roughly 29% of tweets generate a reaction from other twitter users, such as a reply or retweet, and fully nine in 10 of those reactions occur in the first hour of the original tweet, according to a report by Sysomos.

  • Email and Facebook Dominate Sharing of Online Content

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    CONTENT TYPE: Chart | TOPIC: None

    Email is still a key component of digital marketing: 49% of consumers share content online at least once a week, with most of it shared via email (86%) and Facebook (49%), according to a study from Chadwick Martin Bailey and iModerate Research Technologies. Just 4% of surveyed consumers share content via Twitter and 2% do so via LinkedIn.

  • Content Quality (Not Quantity) Builds Social Media Influence

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though most marketing executives (84%) agree there is a correlation between one's ability to drive action (influence) and one's reach, 90% draw a clear distinction between influence and popularity, and cite the quality of content as the most important factor in building influence online, according to a survey from Vocus and Brian Solis.

  • Forrester: Social Media Content Creation Waning

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers continue to join and engage with social networking sites, but the percentages of those who contribute new and fresh content to a broad array of social media fell or reached a plateau in 2010, compared with levels recorded a year earlier, according to a study by Forrester Research.