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  • Analyzing the Analyst: A Guide to Holistic Analytics for Tracking the Right Metrics

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Data analysis does not exist in a vacuum; it is conducted by analysts who bring their inherent subjectivity to the process. It's time to acknowledge that and only then proceed to determine which metrics to track with holistic analytics.

  • So Many Social Media Outlets, So Little Time. So Where Should You Spend Your Marketing Budget?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    It's easy to get overzealous and dive into every new social media app that people are using, but some platforms may not be the best fit for your brand. Where should you spend your time, energy, and marketing budget? This article has some tips.

  • Five B2B Influencer Marketing Guidelines for Brands

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Influencer marketing is no longer a B2C-exclusive space. Many B2B brands are discovering the benefits of an influencer strategy. Here are five tactics to use when planning your B2B influencer campaign.

  • LinkedIn Ads: Your Key to the Highest-Quality B2B Leads

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Advertising & Promotions

    If you're like most marketers, you love LinkedIn Ads for their B2B targeting capabilities. But you may not love the high price tag, especially if your ads aren't performing as well as they could be. It's time to boost your performance with the right ad strategy and relevant calls to action.

  • Four Marketing Elements Behind the Rise of Dogecoin

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Dogecoin was created as a joke in 2013, after two hours of development by an engineer and an entrepreneur. So how can we explain the recent Dogecoin frenzy? From the perspective of marketing, what turned a joke into the fifth-largest cryptocurrency by market cap? Let's take a look.

  • What Makes a Brand Best-in-Class on Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Marketers and consumers differ in what they believe makes a brand best-in-class on social media, according to recent research from Sprout Social.

  • How the World's Greatest Brands Do Mass 1-to-1 Marketing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    As a marketer today, you've always got to be listening and engaging with a myriad of customers and prospects on an ever-growing number of channels and platforms. But you also need sleep. So how can you do it all? The answer is mass 1-to-1 marketing. Sponsored by Sprinklr.

  • Do Hiring Managers Check Job Applicants' Social Media Profiles? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Fully 62% of hiring managers say they always check job applicants' social media accounts, and 29% say they sometimes do.

  • Clubhouse Accessibility Issues: The Root of Its Decline

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Clubhouse is the hot new audio social media app that has everyone talking—literally. But its increased popularity has come with some concerns about access and accessibility. Learn more in this article.

  • Why Social Media Should Leave Your Marketing Department—And Where It Should Go Instead

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Just about every business has a social media presence, but is social media marketing really effective? Maybe we should be using social media in a different way.

  • What Marketers Need to Know About Clubhouse [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Clubhouse, an audio-only social media app, has been getting lots of buzz recently. But what exactly is it, and how does it work?

  • Ad Retargeting in 2021: Channel, Goal, and KPI Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Marketers say Facebook/Instagram and Google are the platforms they use most for ad retargeting, according to recent research from SharpSpring Ads and Ascend2.

  • LinkedIn Content Engagement Benchmarks [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Image posts tend to garner the most engagement for small and large business accounts on LinkedIn, whereas video posts tend to garner the most engagement for midsize accounts, according to recent research from Social Insider.

  • How to Make LinkedIn Ads Work for You: A.J. Wilcox on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions

    AJ Wilcox joins the Marketing Smarts podcast to talk all things LinkedIn advertising. The do's and don'ts, the common errors marketers make, and ways you can get the most out of even a limited spend.

  • The Demographics of 11 Major Social Networks

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Younger adults in the United States are much more likely to use Instagram, Snapchat, and TikTok compared with older adults, according to recent research from the Pew Research Center.

  • On Instagram, Video vs. IGTV Posts: Which Perform Better? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Traditional video on Instagram tends to outperform IGTV (Instagram's long-form, immersive format), according to a recent analysis conducted by Social Insider.

  • A Marketer's Guide to Pinterest [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Did you know that there are more than 416 million monthly Pinterest users? Or that visitors spend five minutes, on average, on Pinterest? Those are some of the insights about the social network covered in this infographic.

  • How Social's Influence on Brand Discovery Varies Among Generations

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Members of Gen Z are more than twice as likely as Baby Boomers to say they typically learn about brands or companies from social media, according to recent research from Sprout Social and The Harris Poll.

  • Instagram Engagement Benchmarks and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Average engagement on Instagram posts from businesses spiked in the spring and summer of 2020 and then returned roughly to its prior levels, according to recent research from Social Insider and Sked Social.

  • How to Analyze Your Influencer Campaign Performance

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Influencer campaign performance can be difficult to measure. What metrics should you be using, and how do you apply those insights to modify your campaigns? This article will give you some ideas.