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  • The Future of Email: Four Questions and Answers for 2018

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    What changes or innovations will alter how we email in 2018? What will go away or become less relevant? What role will video play? What are some top tips for email marketers in 2018?

  • What B2B Marketers Can Learn From Some of 2017's Best Emails

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Today's inboxes are more crowded than ever. But using smart design and tactics, marketers from brands big and small can build effective email campaigns. For inspiration, check out some of the best emails from 2017, along with tips to ensure your emails stand out.

  • How to Get Your Email Marketing Program Basics Up and Running in Six Easy Steps

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Getting an email program up and running is tough under most circumstances, including when you're first starting out. But you can take steps to stack the email marketing deck in your favor.

  • The Gmail Effect: How Consumers' Email Preferences Have Changed

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    The proportion of marketing-email subscribers who use Gmail for those subscriptions has jumped 76% since 2014, according to recent research from Yes Lifecycle Marketing.

  • Get Your Emails Read: How to Level-Up Your Inbox Game [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    It's easy to send an email to subscribers, but not so simple to make sure that email ends up in the inbox. This graphic (and game!) from ReturnPath outlines the steps you need to take to ensure good email deliverability.

  • Is Email Marketing Performance Improving?

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Most marketers say the effectiveness of their email marketing campaigns is improving, according to recent research from Return Path and Ascend2.

  • Master Your Holiday Email Marketing Campaigns With These Eight Tips

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Getting holiday-season email delivered and opened without irking your recipients is a challenge. Luckily, we've compiled a few tested tips and tricks that will help you refine your emails to bring your organization more cheer this season.

  • How to Stand Out in Email Inboxes on Black Friday and Cyber Monday [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Want your marketing emails to break through all the noise on Black Friday and Cyber Monday? Then consider sending them a day early or a day late.

  • The Three Content Marketing Tactics E-Commerce Marketers Often Miss

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content marketers tend to focus on external communication channels, such as social media, video channels, and blogs, but it would be a mistake to neglect other important touchpoints. These three effective tactics can extending your content marketing reach.

  • Are Younger Consumers Over Email?

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Most younger US consumers say their use of email has increased over the past few years, and most say they expect their email use to increase even more in the next five years, according to recent research from SendGrid and Egg Strategy.

  • Three Creative Cold-Email Templates That Will Get Replies

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    You worry that members of your sales team are not following the right messaging guidelines in their cold outreach to prospects. The solution: you give them email templates proven to work.

  • Five Mistakes That Are Costing You Precious B2B Leads

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    At the end of the day, lead generation is B2B marketing's primary task. It is also the trickiest. Getting disconnected from what customers want happens a lot more and faster than you think.

  • Five Tips to Avoid a Halloween Marketing Horror Story [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Boo! It's Halloween, so we've got a fun reminder of some scary ways your email campaigns can end up unread, deleted, or—perhaps most terrifying of all—in the spam filter. Avoid these traps for an email campaign that treats you and your readers well.

  • Email for Retail: Three Opportunities Despite the Retail 'Apocalypse'

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    As we near the end of 2017, retail faces significant profitability issues. In turn, marketers are facing pressure to capture and retain customer attention, and they're resorting to flashy new approaches. But email remains unmatched in helping to build brand, convert, and make sales.

  • Holiday Email Marketing Trends and Tips for 2017 From the Experts

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    There's plenty of autumn left, but the holiday season is fast approaching. You might think you still have lots of time to launch your holiday email marketing campaign, but now is the time to prepare. Check out these holiday email marketing tips from the experts.

  • 10 Ways to Ruin an Email Campaign [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Spelling mistakes, broken links, an unclear call to action... we've all received marketing emails guilty of such sins. Make sure you're not on the sending end with this checklist of 10 things to avoid in your email campaigns.

  • How to Use Personalization to Shorten the B2B Sales Cycle

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    In a world of mass emails and stimulus overload, personalization has become critical to B2B marketing. Buyers are becoming harder to identify and increasingly like consumers: They want personalized outreach and one-to-one interaction...

  • The Most Effective Email Marketing Tactics in 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Marketers rank message personalization and creating meaningful calls to action as the two most effective email tactics, according to recent research from Ascend2.

  • Insanely Effective Email Tactics: Nancy Harhut on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Email Marketing

    Decision science expert and creative strategist Nancy Harhut shares email secrets from her upcoming B2B Marketing Forum presentation, "9 Insanely Effective Email Tactics You Can Use Tomorrow."

  • Email Behavior in 2017: When, Where, and How People Check Messages

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Most American adults check both their work and personal email every few hours throughout the day, according to recent research from Adobe.