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  • MarketingProfs B2B Forum

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

  • Demand Generation Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Demand Generation

    There are a lot of moving parts to demand generation—and now we need to add in being AI-ready. Join three demand generation marketing experts for actionable and effective ways to fortify your demand gen programs in 2026. Sponsored by Convertr.

  • How B2B SMBs Can Build Credibility on LinkedIn [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic explores why credibility is more important than ever for SMBs and covers four key strategies for building brand credibility on LinkedIn with B2B audiences.

  • People, Process, Platform: The Three Ps of Marketing Transformation

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Marketing change is accelerating fast. Learn how aligning people, process, and platform helps content teams stay agile, scalable, and ready for constant evolution. Read more.

  • From Noise to Revenue: The Modern B2B Cold Email Playbook

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Discover how top B2B teams use AI, personalization, and deliverability best practices to turn cold email into a predictable growth channel that drives meetings and revenue. Read more.

  • Marketing to Machines: The New Funnel for an AI-Driven Buyer

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    AI agents are reshaping how products are discovered, evaluated, and purchased, forcing marketers to rethink funnels, attribution, and visibility in a machine-driven marketplace. Read more.

  • The New Era of Retargeting Will Help B2B Brands Thrive

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Connected TV retargeting helps B2B marketers engage long-cycle buyers, build trust, and move leads forward with high-impact, measurable ads across the biggest screen. Read more.

  • Social Media Platform Trends in the US

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    YouTube is the most widely used social platform by adults in the United States, according to recent research.

  • SaaS Is Evolving and AI Is Driving It

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    AI is reshaping SaaS as flexibility, customization, and rapid prototyping replace rigid contracts. Learn how B2B leaders can modernize stacks, pilot AI-native alternatives, and measure real value faster. Read more.

  • Social Media Marketing Trends to Watch in 2026 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic explores key key social media trends to watch in areas like workflows, user-generated content, influencer marketing, and team management.

  • The Marketing God Complex: How to Use Narrative Responsibly in B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Explore the narrative power in B2B marketing, examining mythmaking, ethical storytelling, and how brands can wield influence responsibly without imposing meaning or limiting long-term growth over time. Read more.

  • Decoded: How to Win B2B Buyers in the AI Search Era

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    B2B buyers increasingly rely on AI as a decision partner, not just a search tool. Explore how AI-driven discovery works and what marketers must do to earn citations. Read more.

  • B2B Thought Leadership Content Trends for 2026

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Some 47% of B2B marketers plan to increase their use of original research and data-driven thought leadership content in 2026, according to recent research.

  • How to Build Sales Kickoffs That Impact Behavior [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic explores how successful sales kickoffs tend to be built around five key design principles: alignment, motivation, engagement, inspiration, and reinforcement.

  • Must-Know Email Marketing Stats for 2026 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Did you know that 48% of emails are currently spam? Or how about that 77% of B2B buyers say they prefer to receive communication via email? Those are some of the stats uncovered by researchers when they reviewed third-party data sources.

  • Talent Acquisition Trends for 2026

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    More than half of talent acquisition leaders say they plan to add autonomous AI agents to their teams in 2026, according to recent research.

  • The New Marketing Playbook: Why Connection Beats Conversion Every Time

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    As performance marketing changes, brands must shift from chasing clicks to building trust, relevance, and cohesive brand voice across channels to win loyalty in an AI-driven landscape. Read more.

  • Meet Your New AEO Ally: The Press Release

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Public Relations

    Answer Engine Optimization (AEO) is the new SEO, driven by AI. And AI loves a good press release. Which means now's the time for Public Relations and Marketing to join forces! Together, you can turn the press release into a shared KPI and a pillar of your modern content strategy. Discover how in this free webinar. Sponsored by Notified.

  • The State of B2B Out-of-Home Advertising

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Are B2B marketers running out-of-home (OOH) ad campaigns? When they think of OOH advertising, what comes to mind? To find out, researchers conducted a survey of 101 senior B2B marketers.

  • Why Optimizing Your Affiliate Partner Mix Is Key to Programmatic Growth

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Affiliate performance isn't one-dimensional. Learn how partner types contribute across the funnel and how smarter measurement prepares marketers for a programmatic affiliate future. Read more.