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  • Brand + Demand: Taking B2B Marketing From Cost Center to Value Center

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Companies are fighting to survive, and Marketing needs to be more than a cost center. Although it's easy to preach about the value of brand marketing, the rubber needs to meet the road in practical execution and deliver tangible results.

  • How to Attract and Retain Top B2B Marketing Talent

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    The job market has been volatile recently, see-sawing between pandemic layoffs and the "Great Resignation." This article looks at the company characteristics that help attract and then retain B2B marketing talent.

  • The Shift From Digital Transformation to Digital Evolution: Jill Roberson on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Host George B. Thomas and guest Jill Roberson delve into the differences between digital evolution and digital transformation, including why companies should get used to being uncomfortable and mark their digital journey with evolutionary milestones instead of treating transformation as a single task.

  • Your Product and Distribution

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    SESSION 1 of 4: There are no guarantees in business. But when you're entering a new market or releasing a new product, you can stack the odds in your favor with a Go-to-Market Plan. Create a comprehensive GTM plan that aligns your product with your sales and marketing teams to give your business the best chance at success.

  • SaaS Case Study Marketing Trends for 2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Most software-as-a-service (SaaS) marketers say text is the format they use most for their case studies, but that they want to create more video case studies in 2023, according to recent research from Uplift Content.

  • How Employers' Political Stances Affect Recruiting and Retention

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    A significant share of workers say they would be deterred from taking a job offer if the company takes a political stance contrary to their own, according to recent research from Hi Bob.

  • How B2B Marketers Define 'Revenue Marketing'

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B marketers say the term "revenue marketing" encompasses a wide range of results-focused tactics and goals, according to recent research from Demand Spring.

  • What Remote Workers Do While on the Clock [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    More than half of remote workers say they've cooked food and done laundry while on the clock, according to a survey of 1,005 workers conducted by CraftJack.

  • Delegate Like a Pro: Five Techniques for Getting More Done While Empowering Your Team

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    The cheeky adage "if you want something done right, do it yourself" is impractical (to say the least) in modern business. You have a team for a reason. It's time to put them to good use.

  • Standards Will Solve Data Clean Room Issues—Here's How

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Your data-driven marketing is only as good as your data. Clean rooms can be a useful resource, but only if the data shared in them follows certain standards.

  • Three Keys to Successful Marketing Process Automation Implementation

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Digital transformation can't be done all at once or off the cuff. Adopting automation and new martech must be a deliberate process that ensures business success while prioritizing the right tech.

  • A Playbook for Marketing-Led Growth: Amrita Mathur on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Host George B. Thomas and guest Amrita Mathur dive into how marketing-led growth can get you from $0 to $30 million in less than three years. Learn what marketing-led growth is, why marketing is more than just sales support, how to implement what you learn from campaigns, and more.

  • Do Investors Prefer Pitch Decks Created by Humans or AI? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Can generative AI do a better job than humans of creating pitch decks intended to secure funding? To find out, Clarify Capital had 500 investors look at decks that had been created by GPT-4 as well as successful decks that had been created by people.

  • Why Now Is the Time to Embrace a DXP + DAM Martech Solution

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Companies today must embrace digitizing nearly every aspect of their business to ensure compelling, engaging, and valuable digital buyer journeys. That is, no doubt, a monumental task. But there is a path forward.

  • How to Recruit and Retain Gen Z Talent [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    This infographic from Abode explores data points and best-practices related to successfully hiring and retaining Gen Z talent.

  • A B2B Marketer's Guide to Marketing Attribution: Bonnie Crater on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Measurement & Analytics

    Host George B. Thomas and guest Bonnie Crater talk marketing attribution, from single-touch and multitouch to attribution and funnel metrics and the differences between them. They also discuss how attribution helps you maximize your budget in a tight market.

  • Why a CXO Alone Won't Solve Your CX Problems

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    If you're concerned about your company's customer experience, don't just throw a CXO into the fray and expect that person to fix it. Leaders need buy-in from all departments to improve customer experience.

  • The Biggest Benefits of Improving Company Culture

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Executives say the biggest benefits of improving company culture are increased productivity and improved retention, according to recent research from Arbinger and Ascend2.

  • How B2B Marketers Feel About AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Most B2B marketers say they feel positive about artificial intelligence, though just over one in five (21%) say they feel apprehension or terror about the technology, according to recent research from Wpromote and Ascend2.

  • Hybrid Selling Is Here to Stay, But Is Your Team Trained for It?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Sales training can be littered with outdated strategies that don't translate well into a hybrid or digital-first environment. This article outlines three necessary tactics for training future salespeople.