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  • Why In-House Brand and Creative Teams Restructure

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Almost three-quarters (74%) of in-house brand and creative teams have been restructured over the past year or are currently being restructured, according to recent research from Lytho.

  • Burned Out But Staying: The State of Today's Workforce [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Most workers say they are feeling burned out but still plan to stay at their current job next year, according to an infographic covering findings from a survey of more than 2,000 workers.

  • Seven Ways Businesses Can Harness the Speed of Technology to Reduce Customer Churn

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    We all know about the "Great Resignation," but survey results have uncovered a "Great Customer Resignation" as well. Churn is at an all-time high. Luckily, implementing data and good tech can mitigate the problem.

  • What Makes a Client Toxic? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    This infographic looks at the most common signs of a toxic client and breaks down which signs are seen most often by employees, managers, and business leaders.

  • How AI-Powered Marketing Tools Will Help SMBs

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Most marketers at small and midsize businesses say they believe that marketing tools powered by artificial intelligence will help them save time, keep headcount in check, and limit costs, according to recent research from Unbounce.

  • Do You Really Need to Hold That Meeting? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    This infographic provides a flowchart showing when group meetings should be held and when you'd be better served taking a different approach, such as using a project management tool or sending an email.

  • Empowering B2B Marketing Teams With an AI Content Process: May Habib on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Artificial Intelligence

    A kind of fear surrounds AI content writing—mostly about it replacing human writers. Never fear: May Habib is here to assuage that fear by discussing the practical employment of AI writing, including successes, hurdles, and how to begin.

  • 2023 B2B Content Marketing Report: Benchmarks, Budgets, and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    The newly released 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights that B2B brands are increasingly prioritizing content marketing, but the resources to support this newly prominent role aren't always available.

  • What's Driving the 'Great Resignation': A Look at Why Workers Quit

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Why have so many people quit their jobs over the past few years? Is this 'Great Resignation' simply a case of workers finding better opportunities within the same industry, or is something deeper going on?

  • How to Create a Social Media Style Guide in Five Steps

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Unless your company consists of about five people, its social media accounts are likely not run by a single person. How to achieve coherence, then, if multiple people are posting? Try creating a style guide.

  • The New Business Environment for Marketing Agencies

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Many marketing agencies are finding it harder to obtain new business this year compared with last year, according to recent research from RSW/US.

  • Why VoC and CX Can't Be One Size Fits All

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    In B2B relationships, all voices are important, but not equal or the same—and treating them as such can cost your company retention and loyalty.

  • Workplace Communication Trends for 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    How did the pandemic change workplace communication? Which technologies saw jumps in usage? What types of communication do workers now prefer? This infographic from Expert Marketing delves into those questions.

  • The 10 Key Roles of Top-Performing Sales Managers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Which responsibilities do the best sales managers excel at? To find out, researchers at Rain Sales Training conducted a survey of more than 1,000 sellers and sales managers.

  • Worse Than a Black Hole? The Complexity of B2B Martech Stacks

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Nearly one in five senior B2B marketers say their martech stack is more complex than a black hole, according to recent research from Anteriad and Ascend2.

  • Google Analytics 4 Is Almost Here—It's Time to Test and Prepare

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Transitioning to GA4 may seem like a daunting task. But the earlier you start, the easier it will be. Follow this action plan.

  • How Sales Teams Can Improve Operations With Sales Intelligence Tools

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Marketers are not alone in the struggle to juggle their tasks. Salespeople can become just as frustrated. This article breaks down what it looks like when your sales department is in desperate need of an intelligence tool.

  • Has B2B Sales Gotten Easier or Harder Since 2020?

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Nearly half of B2B salespeople say their jobs are now more difficult compared with pre-pandemic times, according to recent research from Jiminny.

  • Five Trends in the Marketing Ops Profession

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Career Development

    Somebody has to wrangle all those marketers to make sure they're getting their job done. Luckily, marketing ops is gaining popularity. Check out trends in the marketing ops profession.

  • The State of Competitive Intelligence: Four Trends

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Do you have a dedicated competitive intelligence team, or does your company just poke around on its competitors' social media now and then? The results of a new study might convince you to ramp up your tactics.