Demand Generation Marketing Courses and Resources

CONTENT TYPE: Article | TOPIC: Marketing Content

Why are case studies so useful in sales and marketing? Because they can trigger the underlying emotional drivers of buyer behavior. So here are five ways you can apply psychology to supercharge case studies—and content, in general.

CONTENT TYPE: Article | TOPIC: Marketing Content

Just because we marketers understand the power of video doesn't mean we use it to its full potential. If you're not using video in all the stages of the marketing funnel, you're leaving conversions and sales on the table.

CONTENT TYPE: Article | TOPIC: Demand Generation

Push marketing. Pull marketing. Content marketing. Social selling. Sales enablement. All are in the playbook that Marketing and Sales use to grow the business via digital channels. Here's what content marketers need to know about their role.

CONTENT TYPE: Article | TOPIC: Demand Generation

Could a network of partners be your ticket to accelerated growth and market expansion? If so, where do you start? How do you build a solid partner ecosystem and ensure it's functioning as it should?

CONTENT TYPE: Article | TOPIC: SEO

In the debate of paid traffic versus organic traffic, which wins? Is that even the right question to ask? Here are some lessons learned from a recent campaign.

CONTENT TYPE: Article | TOPIC: Customer Experience

Traffic, acquisition, and sales have been critical priorities for marketers. Yet customer retention also plays a key role, though it is often neglected. Consider these marketing and retention trends and ideas as you finalize plans for the coming year.

CONTENT TYPE: Article | TOPIC: Marketing Content

What really motivates buyers to act? When using content, many B2B companies struggle to engage buyers. Here are eight engagement tactics that work, according to research, but marketers use them too infrequently.

CONTENT TYPE: Article | TOPIC: Marketing Content

You don't have to do the verbal equivalent of dressing up in a burger suit and jumping up and down at passing cars. You can give your sales page copy some rhythm and oomph with these more subtle jazzifying moves.

CONTENT TYPE: Article | TOPIC: Demand Generation

Clearly, developing a customer journey map is beneficial to your business. But how do you ensure that all of your work in mapping the customer journey will be properly implemented within your organization?

CONTENT TYPE: Article | TOPIC: Demand Generation

Just five years ago, in small-to-midmarket companies, 1-2 people were typically involved in the purchase decision. In recent years, that trend has shifted; now, 3+ people must approve purchases, even those below $50,000.

CONTENT TYPE: Article | TOPIC: Demand Generation

As technology becomes a driving force in marketing and sales, B2B companies need to better understand the art and science behind launching and executing a successful lead generation program.

CONTENT TYPE: Article | TOPIC: Marketing Content

Getting people to grasp new ideas and ways of doing things is especially critical to the sales process in tech companies. Which is why applying teaching and learning principles to scripting and producing marketing videos makes so much sense.

CONTENT TYPE: Article | TOPIC: Marketing Content

You market and sell to businesses. So, if you're going to create B2B sales and marketing material (which—make no mistake—your explainer video is), keep in mind these five tips for writing a video script that converts.

CONTENT TYPE: Guide/Report | TOPIC: Marketing Content

Marketing is always in a battle for attention: you can’t sell something to someone who won’t pay you any mind. But if you want them to do more than just notice you—if you want them to engage with you until they’re ready to act—you can’t be static or predictable or dull. You need to get interactive.

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

Print collateral is still an important sales and marketing medium. To produce strongly branded, high-impact print media, you need to know what materials work best together. So here are must-know basics about printers, ink, paper, and collateral types.