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  • How Account-Based Marketing and Selling via LinkedIn Can Drive Revenue

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Here are some real-life examples of how an account-based marketing and selling approach on LinkedIn can drive not just reach and awareness but also demand and revenue.

  • The Essential Role of Call Tracking as an Inbound Marketing Tactic

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Call tracking is one of the most powerful tools for your inbound marketing efforts. It results in clear-cut, actionable campaign data, enabling you to better optimize your inbound marketing strategy.

  • Four Steps for Successfully Implementing Marketing Attribution

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Marketers are using more digital channels than ever, and they are under pressure to prove the ROI of those efforts. Many look to attribution solutions to understand how channels are contributing to sales. But it's not that simple.

  • The Top Digital Channels for Generating B2B Leads

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    B2B marketers say email, organic search, whitepapers, webinars, and LinkedIn are the most effective digital channels/tactics for generating leads, according to recent research from DemandWave.

  • Millennials' Media Consumption Habits: TV, Music, Social Media, and Ads [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    The highly coveted Millennial consumer demographic's media habits differ from other generations'. Here's a look at Millennials' TV-watching, music-listening, subscription-buying, and other media habits.

  • Agile Selling for the Real World [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    A buyer's journey is rarely a straight line, but agile selling can help your sales and marketing teams get buyers to the finish line faster. It's how you can make sense of a turbulent sales cycle.

  • Content Enlightenment: Seven Mantras of Inbound Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Successful inbound marketing content is no accident. This infographic walks you through seven steps to ensure your content generates leads, builds visibility, and is measurable. Consider it a journey to inbound enlightenment.

  • The Psychology of Case Studies: Five Ways to Amp Up the Impact of Your Customer Stories

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Why are case studies so useful in sales and marketing? Because they can trigger the underlying emotional drivers of buyer behavior. So here are five ways you can apply psychology to supercharge case studies—and content, in general.

  • How to Convert Mobile Browsers to Buyers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Mobile e-commerce is growing, and the big opportunities are still ahead of us. Check out this infographic to see why consumers resist purchasing on mobile and what retailers can—and must—do to change that.

  • Video Marketing That Goes Down the Funnel, Not Down the Drain

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Just because we marketers understand the power of video doesn't mean we use it to its full potential. If you're not using video in all the stages of the marketing funnel, you're leaving conversions and sales on the table.

  • The Perfect Cart-Abandonment Email [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    Follow-up emails sent exactly one hour after customers abandon online shopping carts/booking forms have the highest conversion rates, according to recent research from SaleCycle.

  • The Content Marketer's Approach to Successful Social Selling and Sales Enablement

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Push marketing. Pull marketing. Content marketing. Social selling. Sales enablement. All are in the playbook that Marketing and Sales use to grow the business via digital channels. Here's what content marketers need to know about their role.

  • Age of Disruption: Everything Has Changed and Nothing Is Different

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Demand Generation

    In this PRO seminar, we'll show you what's real and what's not in the business world today. You'll leave with an understanding of how the millennial generation will affect your business, why social media is not an ideal sales and marketing tool, and how your market forms buying decisions.

  • Age of Disruption: Everything Has Changed and Nothing Is Different

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Social Media Marketing

    In this PRO seminar, we'll show you what's real and what's not in the business world today. You'll leave with an understanding of how the millennial generation will affect your business, why social media is not an ideal sales and marketing tool, and how your market forms buying decisions.

  • Supercharge B2B Sales With a Smart Indirect-Sales Ecosystem

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Could a network of partners be your ticket to accelerated growth and market expansion? If so, where do you start? How do you build a solid partner ecosystem and ensure it's functioning as it should?

  • Paid vs. Organic Traffic: Which Generates More (and More Qualified) Leads?

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    In the debate of paid traffic versus organic traffic, which wins? Is that even the right question to ask? Here are some lessons learned from a recent campaign.

  • Five Small Business Marketing and Retention Trends and Ideas for 2017

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Traffic, acquisition, and sales have been critical priorities for marketers. Yet customer retention also plays a key role, though it is often neglected. Consider these marketing and retention trends and ideas as you finalize plans for the coming year.

  • Eight Missed Opportunities in Your B2B Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    What really motivates buyers to act? When using content, many B2B companies struggle to engage buyers. Here are eight engagement tactics that work, according to research, but marketers use them too infrequently.

  • 11 Ways to Jazz Up a Boring Sales Page Without Resorting to Hype

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You don't have to do the verbal equivalent of dressing up in a burger suit and jumping up and down at passing cars. You can give your sales page copy some rhythm and oomph with these more subtle jazzifying moves.

  • How to Operationalize Your Customer Journey Map

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Clearly, developing a customer journey map is beneficial to your business. But how do you ensure that all of your work in mapping the customer journey will be properly implemented within your organization?