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  • Why Optimizing Your Affiliate Partner Mix Is Key to Programmatic Growth

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Affiliate performance isn't one-dimensional. Learn how partner types contribute across the funnel and how smarter measurement prepares marketers for a programmatic affiliate future. Read more.

  • What Makes for Great Customer Communication?

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    What do companies that provide great customer communication excel at? What could companies do to enhance their digital communications? To find out, researchers surveyed 4,018 consumers.

  • The Top Frustrations B2B Buyers Have With Vendors

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    What are B2B buyers' top frustrations with vendors? What do vendors most often misunderstand about buyers' companies? To find out, researchers conducted a survey of 350 B2B buyers

  • The AI, Device, and Media Habits of Gen Alpha Teens in the US

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    How are American Gen Alpha teens using AI? Which tech devices do they own? What types of media do they spend the most time consuming? To find out, researchers conducted a nationally representative survey of 1,000 US parents.

  • What Makes Customers Abandon Brands? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Americans say the top reasons they'll abandon a brand are because of poor quality and rude customer service, according to a recent survey.

  • How SMB Marketers Can Turn AI Hype Into Reality With Voice AI

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Voice AI gives SMB marketers the power to enhance customer experience, convert more leads, and drive measurable ROI from every call and interaction. Read more.

  • Implementing ABM? Why a Customer Advisory Board Should Be Step One

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Customer advisory boards help B2B marketers refine ABM programs through deeper insights, stronger alignment, and increased advocacy from key clients. Discover how CABs fuel better results. Read more.

  • Software Buying Experiences Online: What Buyers Want From Sellers

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    What do software buyers expect from a good online buying experience? What influences their decisions to buy software online? Why do they cancel software subscriptions?

  • 10 Tips for Becoming an AI-First B2B Marketer

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    Go beyond content generation and use AI to transform your B2B marketing workflows, teams, and customer engagement. In this free webinar, you'll discover 10 ways to incorporate an AI-first approach for increased efficiency, measurable revenue impact, and a competitive advantage. Sponsored by Omnibound.ai.

  • How AI Is Rewriting the B2B Buyer Journey and What Marketers Can Do About It

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Artificial Intelligence

    AI is transforming how B2B buyers discover your products and services. This article explains how AEO, experimentation, and full-funnel precision can help marketers stay visible and competitive. Read more.

  • Generative AI Is Changing How We Think About Customer Experience & Support

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Generative AI can enhance speed, personalization, and consistency in customer experience—but only when guided by human judgment, empathy, and trust. Read more.

  • Why CX Can't Be a Project: Build Seamless Experiences Into the DNA of Your Business

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Modern CX success depends on eliminating friction and applying AI strategically to scale. Learn how to balance automation and fundamentals to build seamless customer experiences that drive growth. Read more.

  • What Drives Customer Loyalty? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Which brand touchpoints do people say they find most engaging, and what drives them to make repeat purchases from brands?

  • The 40 Brands US Customers Feel Most Loyalty Toward [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Amazon, Google, and Microsoft are the major brands that customers in the United States say they feel the most loyalty toward in 2025, according to recent research.

  • Are You Nurturing or Just Emailing? Data-Backed Ways to Revamp Your Lead Nurture

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Email Marketing

    Gone are the days of one-size-fits-all buyer journeys. Customers expect personalized content to meet their needs—and your nurture sequence has to keep up. Discover strategies and tactics to create content that feels personal and relevant throughout the funnel in this free webinar. Sponsored by ZoomInfo.

  • CDPs Were Just the Beginning: Why Real-Time Activation Is the Next Competitive Edge

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Customer expectations demand instant responses. Learn how combining CDPs with real-time activation closes gaps, reduces latency, and boosts revenue performance. Read more.

  • More Concerned Than Excited: How Americans Feel About AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    A much higher share of American adults say they're more concerned than excited about the increasing prevalence of AI, according to recent research from Pew Research Center.

  • Five UX Trends Every B2B Marketer Should Know

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Discover five transformative B2B website UX trends, from AI-powered layouts to sustainable design practices, that enhance customer experience and drive growth. Read more.

  • The Hidden Buyer: How to Maximize B2B Sales You Didn't Know Were Missing

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Hidden buyers hold major influence in B2B purchase decisions. Learn how PR, content, and branding can build trust and secure their approval. Read more.

  • Dear Clients, AI Is Smart, But It's Not an Agency

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Agencies face rising client questions about AI. This article shows how firms can reframe AI as a complement to human insight, creativity, and accountability. Read more.