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  • 'Human-Ready Marketing': The Power of Human-AI Synergy

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Learn how marketing teams can combine AI and human expertise to enhance creativity, efficiency, and marketing performance. Read more.

  • The Direct Mail Elements That Spur Action

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Which elements in direct mail pieces are most likely to spur people to take action? What types of images in direct mailings do people find most appealing?

  • Transforming Writing for Businesses With AI

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Writing

    AI offers near-instant document preparation and automated content creation. But it's your human expertise and creativity that makes your content engaging and effective! Join us to discover how AI tools are reshaping writing—and how they can make you indispensable. Free webinar, sponsored by Bruce Clay Inc.

  • What Triggers B2B Tech Firms to Create New Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    What motivates B2B technology firms to create new pieces of content? Do these motivations vary by business type and size? To find out, researchers surveyed 450 marketing executives who work for B2B or B2B-B2C hybrid technology companies.

  • The Top 50 Podcasts in the United States [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    The three most listened to podcasts in the United States are The Joe Rogan Experience, Crime Junkie, and The Daily, according to recent research.

  • Five Ways Small Businesses Can Use AI Image Generators [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic looks at five AI image generator use cases for small businesses and explains the various way they can be of benefit.

  • Google Wants You to Date Other Organic Platforms. Take Them Up on It.

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Explore why focusing your organic content strategy on non-Google platforms is a smart move, and discover actionable steps to take. Learn more.

  • The Rapid Rise of YouTube Shorts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    YouTube Shorts—content pieces that are 60 seconds long or less—now consistently get more engagement and views on the platform than longer videos, according to recent research.

  • 10 Tips to Improve Your Content Marketing Visuals [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic looks at 10 key design areas to focus on to boost the quality of your visuals: color, typography, layout, callouts, space, illustration, iconography, data, proportion, and simplicity.

  • How Executives Can Control Content Chaos [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic looks at how organizations can ensure brand consistency and efficient workflows as their content production increases.

  • How to Write a Style Guide for a Successful Rebrand: Lessons Learned From Becoming Atom.com

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Learn how to create a brand style guide that can make your rebranding efforts successful by maintaining consistency and trust. Discover more insights.

  • Five Ways Small Businesses Can Use Generative AI [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    This infographic looks at five key areas where AI text generators can help small businesses: providing customer service, developing marketing copy, streamlining email inboxes, uncovering trends, and analyzing the competition.

  • How to Conduct a Content Review of Your Website

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    A review of your website content—every text, picture, and multimedia displayed—is essential if you want to ensure it reaches your target audience and supports company goals. But how can you perform a review effectively? Follow these four steps.

  • How You Can Beat Writer's Block

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Struggling with writer's block? Learn effective ways to overcome it and manage your deadlines. Read more.

  • Generational Divide: Should Brands Avoid Slang in Email Marketing?

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Baby Boomers and Gen X are more likely to believe that the use of slang in email marketing damages brand image compared with Millennials and Gen Z, according to recent research.

  • Five Sales Enablement Tips for the AI Era

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Learn how AI is transforming sales enablement with these five practical tips. Improve your team's efficiency and effectiveness. Read more.

  • How Rhythm Can Help Your Social Media Content [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic explores how the concept of rhythm—building a relationship between different elements to create harmony—can be applied to social media content.

  • How to Write Concisely: Nine Tips

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Learn how to write concisely with these nine essential tips. Enhance your content's clarity and effectiveness. Read less here...

  • The Current and Future Trends Shaping B2B Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    What are some of the key strategy, tech, and content trends shaping B2B marketing today? What will be tomorrow's trends? See finding from this LinkedIn and Ipsos survey of B2B marketing leaders.

  • Turn Event Attendees Into Leads: Unlocking the Power of Virtual and Hybrid Events

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Learn how to use virtual and hybrid events for effective B2B lead generation, from engaging content to data analytics. Read more.