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CONTENT TYPE: Article | TOPIC: Martech

The CRM market seems saturated. But that's all about quantity. Quality is another story: Only 1 in 5 CRMs receive 4-5 star ratings. Those low satisfaction rates suggest startup CRMs can be an alternative. Especially since they have an inherent edge (several, in fact) over large CRMs.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Price wars create a seemingly unsolvable dilemma: Match the competitor's price and risk losing profits, or ignore the competitor's price and risk losing revenues. Yet, based on a vital but universally neglected business principle, there is a powerful solution to winning—and preventing—price wars.

CONTENT TYPE: Article | TOPIC: Customer Experience

How is your loyalty program doing these days? If it isn't thriving, the four issues outlined in this article could be at fault. They're among the most common problems afflicting loyalty programs today.

CONTENT TYPE: Article | TOPIC: Martech

A platform-heavy marketing tech stack—email solutions, social media tools, mobile marketing platforms, automation tools, and everything in between—creates a world of obstacles, including inevitable data disparities. Which will cost you.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

No one can predict what the future holds for the agency-client relationship. But you can bet your bottom dollar that Marketing is moving closer to being in the boardroom. How can agencies and clients ensure they're prepared for the shift?

CONTENT TYPE: Article | TOPIC: Marketing Management

Investing in your team's skills and know-how can help improve your company's performance and create an impressive talent pool for future openings in your organization. Encourage professional development to reap the benefits of having loyal, motivated, and skilled employees.

CONTENT TYPE: Article | TOPIC: Marketing Management

Allowing employees to work some or all of the time outside your offices offers tangible business benefits, but also challenges related to communication, collaboration, and management. These lesser-known tools can help you mitigate the challenges and reap the benefits of remote teams.

CONTENT TYPE: Article | TOPIC: Martech

Today's enterprises must effectively and efficiently deliver, manage, measure, and archive content. Robust content management capability is critical. But there are myriad systems on the market. How does one choose the right set of tools, and what needs to be considered in the process?

CONTENT TYPE: Article | TOPIC: Career Development

If you're a CMO, or plan to be one someday, and you're in job-acquisition or job-preservation mode, you're probably contemplating the skills a high-level marketing professional will need to stay relevant, employable, and successful in the coming years. Here is what you need to know.

CONTENT TYPE: Article | TOPIC: Customer Experience

There is broad consensus that customer experience (CX) is critical as a competitive differentiator. And customer data is now available at an unprecedented scale, along with the technology to enable meaningful, positive customer experiences. So, why is it that CX efforts so consistently fall flat?

CONTENT TYPE: Article | TOPIC: Marketing Management

Without easy-to-follow guidelines, it's hard to ensure proper CCPA compliance, including the involvement of those (internally and externally) who have a role to play in compliance. So, if you feel behind or lost, or you don't know what to feel about CCPA, this article should help.

CONTENT TYPE: Article | TOPIC: Email Marketing

Today is the last day of National Clean Out Your Inbox Week. It's a good time for us marketers to think about how we contribute to our subscribers' email stress... and how we can instead lend a helping hand—and in the process improve the return on our email marketing investment.

CONTENT TYPE: Article | TOPIC: Customer Experience

The term "disloyalty program" is not what it may seem. In fact, it's a form of effective loyalty-building based on a partnership premise, and it's gaining marketing popularity. Here's all that you need to know.

CONTENT TYPE: Article | TOPIC: Martech

You can't carry on launching marketing campaigns, creating content, and paying your team just because you think marketing efforts are affecting your sales in some positive way. You need data that tells you what's working and what isn't. Marketing analytics tools to the rescue.