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  • Five Tips for Choosing the Perfect Martech Stack

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Although marketing leaders have traditionally chosen a martech stack based on its features and functions, the number of new technologies being created necessitates a more nuanced approach. Here are five tips to help you choose well.

  • Can't We All Just Get Along? Why Sales and Marketing Need to Work Together

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The relationship between Sales and Marketing at most B2B companies has often been dysfunctional, even though coordinating the efforts of the two departments can have a big impact on the company's bottom line.

  • How to Be a Career-Changing Mentor [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    How can you become an excellent mentor at work? This from Intuit Mint covers the basics of ensuring mentorship is effective for your mentees and yourself.

  • How Employee Advocacy Can Improve Your Content Marketing Performance

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content is a powerful way for marketers to get their unique voice across. And what better way to showcase your passion for content than to put its creation and dissemination in the hands of your employees?

  • The State of Gender Diversity in Marketing Roles [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Women are well represented in marketing in North America across all career levels, according to recent research from LinkedIn Marketing Solutions.

  • B2B Marketers' Biggest Lead Gen Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B marketers say creating effective content and collecting quality data are the two biggest challenges they face when trying to execute their lead generation strategies, according to recent research from Wpromote and Ascend2.

  • C-Suite Survey: The Top 5 Marketing Org Deficiencies

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Some 46% of senior executives rated the performance of their marketing team as very good or exceptional in 2020, and 45% rated it as moderate, according to recent research from the CMO Council.

  • Why Do B2B Marketers Need an Agile CMS?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    What is an agile content management system? What are its key components? And why is an Agile CMS essential for ensuring timely, seamless experiences across channels for B2B businesses? Find out in this article.

  • What Makes a Brand Best-in-Class on Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Marketers and consumers differ in what they believe makes a brand best-in-class on social media, according to recent research from Sprout Social.

  • Five Tips for Improving Your Digital Presence [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Digital presence is the totality of how you're represented on the Web, from site landing pages and blog posts to social content and online reviews. So, how can you boost your digital presence?

  • Hire a Marketing Agency or Hire In-House Marketers: Which Is Right for You?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Businesses that need marketing services are faced with the question of whether to hire in-house, outsource to an agency, or contract with freelancers. Here are the most important factors to consider when making your decision.

  • 12 Work-From-Home Productivity Hacks [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    How can you boost productivity and set yourself up for success while working from home? Separating your work life and home life, firing up your energy levels, and maximizing your efficiency are key approaches.

  • The State of Sales Coaching

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Some 45% of salespeople say they've received less coaching than usual or no coaching since moving to remote work, according to recent research from ringDNA.

  • The Three Pillars of Positive Customer Experiences

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    It's now a digital-first world, and that means the customers are expecting more out of their experience than ever. Thanks to technology, companies can offer positive customer experiences across digital channels. Build your CX on these three pillars.

  • Marketing Jobs in 2021: Location and Salary Trends [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    The COVID-19 pandemic drove a 177% spike in remote job listings for marketing roles over a six-month period, according to recent research from LinkedIn Marketing Solutions.

  • How to Hire a Marketing Agency and Build a Productive Relationship

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    If you're in the process of hiring a marketing agency, or you're thinking of hiring one but you're not sure what kind of relationship you want and what type of contract you should sign, read this article before you decide.

  • Do Hiring Managers Check Job Applicants' Social Media Profiles? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Fully 62% of hiring managers say they always check job applicants' social media accounts, and 29% say they sometimes do.

  • Do Salespeople Feel Underappreciated?

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Most sales professionals say salespeople are underappreciated in the business world, though more have been feeling appreciated since the onset of the COVID-19 pandemic, according to recent research from Pipedrive.

  • The Value of a Traditional Marketing Mindset in a Digital World

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    In keeping up with ever-changing digital channels and techniques, are we forgetting the who, what, why, and when—the fundamentals—of marketing? We shouldn't abandon a traditional marketing mindset. Here's why.

  • Why Social Media Should Leave Your Marketing Department—And Where It Should Go Instead

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Just about every business has a social media presence, but is social media marketing really effective? Maybe we should be using social media in a different way.