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  • Content Creators: 12 Tips to Help You Win Over Impatient Readers

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Four out of five readers won't get past the first sentence of an online article. For marketing content creators, today's reading habits can be challenging. But here's how you can win over impatient or distracted readers and get your content read.

  • 10 Steps to Launch a Successful Social Media Marketing Campaign

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Social Media Marketing

    Don't be fooled by viral social campaigns: They look deceptively simple, but successful social campaigns require thought and strategy. Check out these simple steps to build effective social campaigns.

  • Content Marketing 2018: Final Call for Boarding [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    As more marketers realize the benefits of content marketing, the practice becomes even more competitive. Check out this infographic with stats from the past year and tips to help your B2B or B2C content marketing program really stand out and take off.

  • Five Journalistic Principles That Are Key to Creating Killer Marketing Content

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Writing

    Journalists and writers may not be trained in marketing, but they can bring valuable and practical content-creation skills to marketing organizations.

  • This Simple Process Can Eliminate Four of Your Biggest Content Creation Nightmares

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Trying to continually strike a balance between creating engaging, high-quality content and producing it at scale can seem like a bad dream. But here's a proven process to help you dispel four common content creation nightmares.

  • Create a Content Strategy That Rocks: Jason Miller of LinkedIn Marketing Solutions on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Content-strategy insights and tips from best-selling author Jason Miller (Welcome to the Funnel), head of content and social media marketing at LinkedIn Sales and Marketing Solutions EMEA.

  • How to Take Over Google's Featured Snippets and Win Voice Search in 2018

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: SEO

    Voice search is gaining in popularity, and your brand has just one chance to get to the top of the search results and be the featured answer. This guide explains how to do that and why you'll want to get started today.

  • Digital Breadcrumbs: Storytelling That Connects and Converts Across Platforms

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    In this Teach Me How seminar, discover the magic to storytelling in a digital world that inspires people to take action across channels. You'll learn five secrets that the most successful brands use to create cohesive narratives and how to tell stories that shift your content from noisy to necessary. You'll leave ready to create seamless, connected tales that inspire your audience to follow your trail to greater engagement and more conversions.

  • The Battle for Content Marketing: 8 Trojan Horse Tactics That Can Help You Win

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    If your client, CMO, or manager views content not so much as king but as bastard prince, it's time to go to battle, breach some preconceived walls, and prove content's prowess. These eight tactical measures will help you do all that.

  • How to Use SlideShare for Lead Gen With E-Books

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Using SlideShare for content marketing (think videos, documents, infographics, e-books, presentations...) can increase brand awareness and drive traffic to your website. But how can marketers use SlideShare for lead generation?

  • The Future of Email: Four Questions and Answers for 2018

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    What changes or innovations will alter how we email in 2018? What will go away or become less relevant? What role will video play? What are some top tips for email marketers in 2018?

  • How to Create Engaging Social Media Campaigns That Get Attention

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Getting people's attention on social media is more difficult than ever. But giving up isn't an option. So... what should marketers do? Create well-conceived, well-written campaigns that cut through the static, of course. Here's how.

  • What B2B Marketers Can Learn From Some of 2017's Best Emails

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Today's inboxes are more crowded than ever. But using smart design and tactics, marketers from brands big and small can build effective email campaigns. For inspiration, check out some of the best emails from 2017, along with tips to ensure your emails stand out.

  • Optimizing for Voice Search and Voice Assistants: Four Search Tactics for 2018

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    With all the talk about the future of marketing, we sometimes forget about the changes happening right here, right now. Like voice search, which is already affecting search results. Here's how to capitalize on it with the right optimization techniques.

  • The Ultimate Grammar Cheat Sheet for Writers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    This cheat sheet goes beyond common spelling mistakes. Keep it handy to make sure you're using "affect" and "effect" properly, to help you refrain from splicing commas, to identify those sneaky dangling modifiers, and more.

  • The Four Most Compelling Design Trends for 2018

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Design trends are often the result of shifts in technology, pop culture, and the political climate, and they often point to larger cultural shifts. Here are four of the most compelling design trends that will be influencing 2018.

  • How to Keep Up With the Rise of the Visual Internet [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    The Internet is worth a trillion pictures, according to an infographic about the rise of visual content online. Check it out to learn about ways writers can keep up with the visual competition, the types of ad photos that most appeal to us, and new visual technologies.

  • How Brands Can Tackle Livestreaming Video Challenges

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Livestreaming is fraught with risks at a time when a little bit of bad publicity can go a long way. But it's also a game-changer full of potential. It would be wise to explore how to use livestreaming to reach your customers on their preferred social channels.

  • Three Simple Steps to Creating Your First Marketing Video

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    As social media users, we think nothing of creating videos that are fun and entertaining. Yet, when it's time to use video in a more structured environment, say for marketing, suddenly videos are intimidating. But they don't have to be.

  • Your Three-Step Road Map to Creating Viral Content [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    When marketing content goes viral, it can seem like your lucky day. But it's likely much more due to planning and execution than luck. Today's infographic shows you what goes into the making of content that gets shared far and wide.