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  • If You're Not Gating Your Videos, You're Doing It Wrong: Kristen Craft of Wistia on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Kristen Craft of video hosting company Wistia shares the secret to creating video content that converts.

  • Take 10: Eight Steps to Making Great Smartphone Videos

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Marketing Content

    In just 10 minutes, you'll learn about essential planning considerations for smartphone videos. From outlining what you're going to shoot to ensuring you have all your accessories, this Take 10 will make sure you're (over) prepared for your next video shoot.

  • Take 10: Eight Ways to Improve Your Instagram Presence

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Social Media Marketing

    In just 10 minutes, we'll share eight ways you can optimize Instagram to gain new followers and market your business on this ever-growing image-sharing network. You'll learn how to take high-quality photos, use hashtags effectively, conduct advertising campaigns, and more. You'll walk away with a thorough understanding of how to make Instagram an effective part of your online marketing efforts.

  • Nonprofit Storytelling: How the Power of 'Why' Can Increase Advocates, Donations

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    If you are part of a nonprofit struggling to gain donor support, get your team in the same room and ask yourselves two questions.

  • 11 Ways to Jazz Up a Boring Sales Page Without Resorting to Hype

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You don't have to do the verbal equivalent of dressing up in a burger suit and jumping up and down at passing cars. You can give your sales page copy some rhythm and oomph with these more subtle jazzifying moves.

  • Take 10: Improve Website Effectiveness With an Optimized Contact Page

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Websites

    In just 10 minutes, you'll learn how to create a contact page that will grow your business. We'll show you how to optimize your page's content and layout to ensure your visitors feel comfortable reaching out to learn more about your business. You'll leave with tips you can put into action right away to increase your contact page's effectiveness.

  • Whose Content Is It Anyway? Better Marketing Through Improv: Kathy Klotz-Guest on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Kathy Klotz-Guest, business storytelling strategist and author, shares insights from her new book, Stop Boring Me! How to Create Kick-A** Marketing Content, Products and Ideas Through the Power of Improv.

  • How to Improve Your Tech Marketing Videos With E-Learning Insights

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Getting people to grasp new ideas and ways of doing things is especially critical to the sales process in tech companies. Which is why applying teaching and learning principles to scripting and producing marketing videos makes so much sense.

  • How to Write a B2B Explainer Video Script That Converts

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You market and sell to businesses. So, if you're going to create B2B sales and marketing material (which—make no mistake—your explainer video is), keep in mind these five tips for writing a video script that converts.

  • Story-Driven Data Visualization? Yep, That's a Thing, and Here's How You Do It

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    B2B marketers live in a world powered by stats and facts; no wonder data visualization has become a thing, especially since so many people are visual learners. But data visualization isn't about pretty design, it's about telling a great story.

  • Google Just Got Rid of AdWords Converted Clicks. Now What?

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Today, Google ends support for Converted Clicks in AdWords. If you're still using this metric in reports or for Target CPA bidding, here's what you'll have to do.

  • Engage Customers With Interactive Content

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Marketing Content

    Marketing is always in a battle for attention: you can’t sell something to someone who won’t pay you any mind. But if you want them to do more than just notice you—if you want them to engage with you until they’re ready to act—you can’t be static or predictable or dull. You need to get interactive.

  • Don't Be Cheap With Your Landing Pages: Three Contrarian Ways to Improve Them

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Until the Perfect Landing Page is created—an imaginary creature, no doubt—we will continue tweaking and testing and arguing the merits and faults of every landing page element. But these three unexpected tips will improve your landing page.

  • Sales and Marketing Collateral: A Guide to Printing Materials

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Print collateral is still an important sales and marketing medium. To produce strongly branded, high-impact print media, you need to know what materials work best together. So here are must-know basics about printers, ink, paper, and collateral types.

  • Journalists' Advice on How to Write Press Releases They'll Actually Read

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Use these tips—straight from the mouths of journalists—to help your press release stand out from the ineffective and soon-to-be-deleted competition in your target journalist's inbox.

  • How to Market Your Business With Instagram Stories

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Photo-sharing social network Instagram recently launched its most significant and talked-about feature to date, Instagram Stories. Here are five ways you can use Stories as a creative marketing tool.

  • The (Marketing) Maven

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    "At work upon a client query, while I pondered, bleak and bleary, / Over many a bloated and drab volume of marketing lore, / While I nodded, nearly blotto, over another limp marketing motto, / Came to my cell a tweet so branded, deftly done, not underhanded..."

  • The (Marketing) Maven

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    "At work upon a client query, while I pondered, bleak and bleary, / Over many a bloated and drab volume of marketing lore, / While I nodded, nearly blotto, over another limp marketing motto, / Came to my cell a tweet so branded, deftly done, not underhanded..."

  • Take 10: How to Create and Leverage Testimonial Videos

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Marketing Content

    In just 10 minutes, you'll learn everything you need to get started creating testimonial video content for your company's marketing efforts. We'll show you how to harness the art of storytelling for better videos, along with various ways to promote the finished product across your website, social channels, and marketing campaigns. You'll walk away with actionable steps to plan, create, and leverage effective testimonial video content.

  • Strapped for Time and Money? Content Curation Is Your Content Marketing Secret Sauce

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content curation builds trust and credibility for your brand because it keeps customers informed. You can communicate industry news, trends, how-to tips, or whatever your business goals dictate. Here's how to get started.