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  • How to Build a Long-Form Marketing Video People Will Actually Watch (And Why You Should)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    If an explainer video is a snack, a long-form documentary (think 15 minutes) is the marketing equivalent of a four-course meal. The thing is... no content strategy can live on snackable content alone; sometimes, you need to serve up a full meal.

  • Seven Savvy Tips for the Most Viral Types of Instagram Content

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Those who consistently score likes, comments, and engagement with their Instagram posts aren't doing so by accident. By understanding the ins and outs of Instagram's most popular types of posts, you can fine-tune your own content strategy.

  • Next-Level Personalization Creates Killer Customer Experiences: Four CX Guideposts

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Customer experience (CX) leaders generate more revenue than companies that fail to prioritize CX. Brands become CX leaders by personalizing engagement in relevant and valuable ways. Here are four guideposts for getting CX right.

  • Triple Your Instagram Followers in 10 Steps [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Instagram remains popular, yet the social platform is still something of a mystery for many marketers. To learn how to set up and use your brand's Instagram account to gain followers and engagement, check out the tips in today's infographic.

  • The Characteristics of Highly Shared Infographics

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Infographics that garner an above average number of shares on social media tend to come from high-quality domains, tend to be around 600 pixels wide, and tend to have succinct titles, according to recent research from Growista.

  • Inbound Marketing: The Art of Attraction

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Demand Generation

    Inbound marketing isn’t a tactic, but a process. It’s how you approach customer relationships. It requires an understanding of your company’s buying cycle, ideal customers, and the power of quality content, plus an acknowledgement that, as a marketer, you’re not in control—the customer is.

  • Six Reasons to Hire Your Audience: The Benefits of UGC

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    If used properly, user-generated content can be a huge asset for content marketers. UGC can save you time and money, and boost your credibility. Here are six UGC benefits—and ways you can profit from them.

  • Seven Perfectionism Pitfalls to Avoid in Your Writing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Your first draft doesn't have to be perfect, and your research doesn't have to take forever. By focusing on making yourself a pragmatic writer rather than a perfectionist, you can become both more creative and faster.

  • Building B2B Brand Awareness Through Content: Amanda Milligan of Fractl on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Amanda Milligan, branded content manager at creative digital agency Fractl, shares content marketing tips based on her experience helping B2B and B2C clients build brand awareness and achieve content marketing ROI.

  • Direct Marketing Fundamentals: How to Increase Response (an Interview)

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The success of a direct marketing campaign depends, to varying degrees, on your list, your offer, and your creative. Getting those three things to work together in sync—in online and offline channels—will explode your results. Here's an overview, in interview format, of the fundamentals of direct marketing.

  • Three Creative Cold-Email Templates That Will Get Replies

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    You worry that members of your sales team are not following the right messaging guidelines in their cold outreach to prospects. The solution: you give them email templates proven to work.

  • Blogging Trends: Typical Post Length and Publishing Frequency

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Bloggers are writing more long posts, spending more time crafting pieces, and publishing less frequently this year than in years past, according to recent research from Orbit Media.

  • How to Use Instagram to Engage With Your Audiences Intelligently

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Welcome to the world of Instagram—an immensely creative and engaging platform where you can connect with millions of users and promote your brand effectively. Read on for salient pointers on how you can use Instagram skillfully to promote your products and boost sales.

  • Tips for Creating a Standout Logo [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    There are many elements of a logo to consider: colors, fonts, simplicity, timelessness, uniqueness, and—perhaps most important—the emotions it evokes. Check out this infographic for tips on creating just the right logo for your brand.

  • 11 Tips for How to Be a LinkedIn Power User [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Even if you're not hunting for a new job, maintaining an updated LinkedIn profile can help you with future job prospects that you might not even know exist. Check out the infographic for tips on how to make your profile stand out.

  • How Long Does It Take to Create a Piece of Content?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Most marketers say it takes between one and six hours, on average, to create a piece of content, according to recent research from coSchedule.

  • The Surprising Place Where Text Content Is Thriving: Video in a Mobile-First World

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    To account for shifts in consumer behavior, marketers have to adapt their video marketing approaches to a mobile-first world in which text and video are forming a symbiotic relationship.

  • The Most Effective Number in Article Headlines [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Writing

    Which number in headlines for list-based articles/blog posts is correlated to the most social shares? To find out, Venngage examined the performance of 121,333 "listicle" articles/posts from brands and publishers.

  • How to Roll Video Into Your Media Mix

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Marketing Content

    Making a case for adding video to your content mix is easy. Research reveals that marketers who use video see faster revenue growth. Online retailers see higher conversion rates. And when offered as a content choice, video is preferred over whitepapers, case studies, demos, webinars, and e-books.

  • 10 Ways to Ruin an Email Campaign [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Spelling mistakes, broken links, an unclear call to action... we've all received marketing emails guilty of such sins. Make sure you're not on the sending end with this checklist of 10 things to avoid in your email campaigns.