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  • Keyword Selection: The Key to Earning High Search Ranking [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    If you want to drive high-value prospects to your site, you've got to use the right keywords. Here are some valuable tips and tools to help you improve your website's rankings.

  • Top 3 SMS Marketing Considerations

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    With a mobile device in nearly every consumers' pocket, many marketers have found success with SMS campaigns. As you explore this channel, keep these three key tips in mind.

  • How to Use Gamification and Technology for a Better Experiential Marketing Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Gamification allows you to capture data, increase brand loyalty, and provide memorable and exciting customer experiences. These five tips will help you integrate gamification into your experiential marketing campaigns.

  • Creative Trends We'll Be Seeing More of in 2018 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Give your eyes a treat and find design inspiration with this visual guide to current creative trends.

  • Social Video Marketing Tips for Small Businesses [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Videos can be a smart way to build brand awareness, drive traffic, and convert visitors. Understanding how each social platform displays video can help you make your efforts more targeted and effective.

  • Content Creators: 12 Tips to Help You Win Over Impatient Readers

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Four out of five readers won't get past the first sentence of an online article. For marketing content creators, today's reading habits can be challenging. But here's how you can win over impatient or distracted readers and get your content read.

  • 10 Steps to Launch a Successful Social Media Marketing Campaign

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Social Media Marketing

    Don't be fooled by viral social campaigns: They look deceptively simple, but successful social campaigns require thought and strategy. Check out these simple steps to build effective social campaigns.

  • Content Marketing 2018: Final Call for Boarding [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    As more marketers realize the benefits of content marketing, the practice becomes even more competitive. Check out this infographic with stats from the past year and tips to help your B2B or B2C content marketing program really stand out and take off.

  • Five Journalistic Principles That Are Key to Creating Killer Marketing Content

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Writing

    Journalists and writers may not be trained in marketing, but they can bring valuable and practical content-creation skills to marketing organizations.

  • This Simple Process Can Eliminate Four of Your Biggest Content Creation Nightmares

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Trying to continually strike a balance between creating engaging, high-quality content and producing it at scale can seem like a bad dream. But here's a proven process to help you dispel four common content creation nightmares.

  • Create a Content Strategy That Rocks: Jason Miller of LinkedIn Marketing Solutions on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Content-strategy insights and tips from best-selling author Jason Miller (Welcome to the Funnel), head of content and social media marketing at LinkedIn Sales and Marketing Solutions EMEA.

  • How to Take Over Google's Featured Snippets and Win Voice Search in 2018

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: SEO

    Voice search is gaining in popularity, and your brand has just one chance to get to the top of the search results and be the featured answer. This guide explains how to do that and why you'll want to get started today.

  • Digital Breadcrumbs: Storytelling That Connects and Converts Across Platforms

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    In this Teach Me How seminar, discover the magic to storytelling in a digital world that inspires people to take action across channels. You'll learn five secrets that the most successful brands use to create cohesive narratives and how to tell stories that shift your content from noisy to necessary. You'll leave ready to create seamless, connected tales that inspire your audience to follow your trail to greater engagement and more conversions.

  • The Battle for Content Marketing: 8 Trojan Horse Tactics That Can Help You Win

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    If your client, CMO, or manager views content not so much as king but as bastard prince, it's time to go to battle, breach some preconceived walls, and prove content's prowess. These eight tactical measures will help you do all that.

  • How to Use SlideShare for Lead Gen With E-Books

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Using SlideShare for content marketing (think videos, documents, infographics, e-books, presentations...) can increase brand awareness and drive traffic to your website. But how can marketers use SlideShare for lead generation?

  • The Future of Email: Four Questions and Answers for 2018

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    What changes or innovations will alter how we email in 2018? What will go away or become less relevant? What role will video play? What are some top tips for email marketers in 2018?

  • How to Create Engaging Social Media Campaigns That Get Attention

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Getting people's attention on social media is more difficult than ever. But giving up isn't an option. So... what should marketers do? Create well-conceived, well-written campaigns that cut through the static, of course. Here's how.

  • What B2B Marketers Can Learn From Some of 2017's Best Emails

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Today's inboxes are more crowded than ever. But using smart design and tactics, marketers from brands big and small can build effective email campaigns. For inspiration, check out some of the best emails from 2017, along with tips to ensure your emails stand out.

  • Optimizing for Voice Search and Voice Assistants: Four Search Tactics for 2018

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    With all the talk about the future of marketing, we sometimes forget about the changes happening right here, right now. Like voice search, which is already affecting search results. Here's how to capitalize on it with the right optimization techniques.

  • The Ultimate Grammar Cheat Sheet for Writers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    This cheat sheet goes beyond common spelling mistakes. Keep it handy to make sure you're using "affect" and "effect" properly, to help you refrain from splicing commas, to identify those sneaky dangling modifiers, and more.