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  • Why You Need to Boost Your Website's Page-Load Speed [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    These days, the Web is where customers find your business—and also where we actually conduct so much of our business, whether that's for marketing or conducting online commerce. You simply can't afford to have your website running at substandard speeds. The handful of stats in this infographic make it clear why you need to boost website page-load speeds.

  • The No. 1 Rule and Four Essential Parts of High-Converting B2B Emails

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Revisit the emails you sent to your B2B audience recently. How many ideas, emotions, and benefits did each message contain or refer to? How many possible responses could it have elicited? Chances are... too many! For high-converting emails, follow this rule instead.

  • The Most Annoying Things About Brands' Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    What annoys consumers most about content from brands? Which experiences frustrate people most when consuming content, in general? Adobe surveyed 1,000 US consumers and found the answers to those questions.

  • Content Marketing Has Become Risky Business: How to Win in a Data-Driven World

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Although the concept of delivering quality content to educate and build trust with customers is a sound one, actually executing on that idea—in a way that serves both the customer and the marketer—has never been more difficult. But content marketing can—and will—be saved. Here's how.

  • Local Business Links and Reputation: Competitive Difference-Makers in SEO

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    How do you spot room for growth when the local SEO playing field looks too even? When you take a close look you'll find the opportunities for growth are there—and can have direct, measurable impact on both search engine visibility and the bottom line. A future-proof strategy exists.

  • How to Create Response-Boosting Cold Emails in 2019

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Cold email is still an effective way of generating appointments and making new connections. B2B companies, in particular, can still send personalized, cold emails at scale. Here are cold-email principles you can use to create response-boosting outreach campaigns.

  • The B2B Content Types Marketers Are Most Bullish About

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Most B2B marketers expect to ramp up their production of social media, website, and video content in the next 12 months, according to recent research. But there are differences among senior marketers and their junior colleagues. Here's what marketers think content in the year ahead.

  • Better ROI on B2B Webinars: Low-Hanging Fruit You Shouldn't Overlook

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Webinars are a great tool for any stage of the buyer's journey, but you're probably not going to get the level of attention and engagement you're after if your webinar is a sales presentation in disguise. Take these four basic actions to ensure better ROI for your webinar efforts.

  • Customer Experience, Innovation, and Technology: Marketing Smarts Podcast, Recorded Live at Adobe Summit

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Martech

    Six marketing experts sit down with Kerry O'Shea Gorgone at Adobe Summit to talk customer experience, creativity and innovation, the 25th anniversary of digital advertising, and more.

  • How to Optimize Page Titles to Strengthen Your Website's SEO

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Page titles are an important, but often overlooked, part of achieving success with your SEO efforts. When used correctly, they can help you achieve greater organic search visibility and higher click-through-rates for your website. Here are a few tips on how to optimize your page titles and improve your SEO.

  • How to Stop Annoying Your Customers With Useless CTAs and Instead Write CTAs That Convert

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Writing

    In a world full of "READ THIS!" "BUY NOW!" and "CLICK HERE!" sometimes the only action customers want to take is to click away. And we marketers shouldn't blame them. So, what do we do? How else can we inspire action?

  • A Guide to Using Infographics for Lead Generation [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Infographics, a type of long-form visual content, are often created by marketers primarily to boost engagement on social media and drive traffic to websites. But infographics can work great for lead generation, too.

  • How to Ensure Compliance for Companywide Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Compliance protocols and processes need to meet C-suite expectations, but they also need to be flexible and responsive enough for front-line employees to be quick, creative, and, of course, compliant.

  • How to Write a Perfect Guest Post Pitch [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Content marketers regularly send out guest-article or guest-post pitches. But do those pitches resonate with the editors who receive them? Unfortunately, not very often. But why? In this infographic, business and marketing website editors explain why—and how to write pitches that get, and hold, editors' attention.

  • How to Communicate With the Most Tech-Savvy Generation Yet

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    The next consumer powerhouse generation can be summed up in one letter: Z. Communicating with and marketing to this young audience of digital natives isn't easy. But it is possible—if you focus on their diverse subcultures. Here's how.

  • Google Search Algorithm Updates: 2018 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Ranking on Google is getting more complex—and strategically important—every single year, and 2018 was no exception. Though we're well into 2019, a wide range of Google Search algorithm updates in the past year are still influencing our search results.

  • How to Revive Old Content to Boost Your Marketing Results

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    What if you could take simple steps to update your blog content and get more ROI from existing efforts without having to publish anything new? In fact, you can. Do these three things.

  • Automated Push Notifications Are the New Secret Weapon of E-Commerce

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Automated push notification is an optimal channel in the post-GDPR era, allowing e-commerce brands to push communications to target users efficiently, effectively, and easily. Now's the time to act—because late adopters will fall behind.

  • How to Clearly Articulate What You or Your Brand Do: Clarity Consultant Steve Woodruff on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Potential customers or clients don't buy what they don't understand, which is why clarity is so important. Clarity consultant Steve Woodruff offers insights on how to connect your brand with its purpose, with its message, and with people—and so create new business opportunities.

  • Eight Top Email Design Trends of 2019 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Good-old email... It keeps improving and proving itself year after year, keeping pace with the newest of marketing channels and tactics. Is that still true in 2019? We're already well into the year (it's spring!). Are you seeing any of these email trends playing out?