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CONTENT TYPE: Article | TOPIC: None

In this season of reindeer games, a couple of blogging "games"–or, more specifically, memes–have been bouncing around blogs over the past few weeks. The two memes underscore two fundamental strengths of blogs and blogging–community and collaboration–which is what links The first is 5 Things You Didn't Know About A blogger lists five things about himself or

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Several companies have set up shop recently in the get paid to blog ..." space. There's been a natural outcry by some, resignation by others, yawns by most. But thousands of bloggers have signed up and said they are willing to take money to blog about Does this mean the humble blog, which originated in sea

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This week, add your two cents to the discussion: What should companies consider when deciding whether to launch a blog? What benefits do blogs offer? Also this week, read your answers to last week's query: What's the best way to reach decision-makers?

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This week, the SWOT Team asks: What holiday marketing programs have worked for you? Are some holidays better than others to reach customers and prospects? Join the conversation! Also this week, read your answers to: Is a blog is right for your business?

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It's been 3 months since this blog launched. And the learning curve .... as for any new venture .... has been steep as Which was surprising. For some reason, I was under the ridiculous impression that launching a blog and building its traffic and profile would be little more than plug-and-play. I figured we had all

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Running a corporate blog is a totally different ballgame from running a personal blog. Based on my experience starting the blog, here's a quick primer - just 10 easy steps (encompassing strategy, tactics and measurement) that you need to focus on to get any corporate blog off the ground. The following steps may or may not

CONTENT TYPE: Article | TOPIC: Social Media Marketing

It's a lot easier to maintain a robust, active blog when you have many contributors—not just one person responsible for writing compelling content, day in and day out, rain or shine, in sickness and in health. One place to look for help is to your own employees—from throughout the organization, not just the usual suspects from Marketing or PR.

CONTENT TYPE: Article | TOPIC: Writing

After hearing all the buzz about blogs and how popular they are becoming, your company decided to dive into the blogging waters. But that was months ago, and even though you've posted a few times, your blog has gotten little or no comments, and only a handful of visitors a day! Before you give up and decide to pull the plug on your blogging experience, let's look at some ideas for revitalizing you blog into a place that both you and your customers can benefit from. Here are eight points to consider.

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"Thou shall post every day" is the most fundamental and most well known principle of Every new blogger is warned about "the" ultimate rule and is confronted with the pressure of a day going by with no new post. Every one has in mind the examples of successful bloggers, like " Robert Scoble at Microsoft, who

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Although blogging is an effective marketing, branding, and sales channel, businesses don't make effective and efficient use of it. In fact, most corporate blogs add little real business value.

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The lifetime value of a blog post is 700 days, according to new research. But is it worth it for brands to adjust their content marketing strategy, and how exactly can they do that?

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The fact that the MarketingProfs blog has been down over the past day has given me an opportunity to consider some larger, more existential, issues. To Is a blogger still a blogger if she doesn't have a Tangentially, that question made me consider the label of "blogger." For example, I am always referring to my friends

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How do you enable legions of bloggers if you are a company like Microsoft? What policies and procedures do you put in place? What approval process can handle thousands of blogger posting each day? Who owns the corporate blog, Corporate Communications or Andy Sernovitz, with input from early participants like Sean O'Driscoll from Microsoft started the

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The social media landscape over the last year or so has changed dramatically. Companies that were once skeptical about tools such as blogs are now blogging or considering starting one. Unfortunately, many companies that do so still have little idea of how to grow their blog into an integral part of their marketing efforts. Here are eight easy steps you can take to grow your blog's readership.

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This second article in a series focuses on implementing a successful business blog. It dissects the steps of selecting development tools, working out a content plan for launch, making a debut, developing a style and personality, handling responses, monitoring consumer discussion on your subject, and enjoying the process. Here are nine valuable tips for implementing and launching a blog.

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When I hear marketers talk about marketing experiments in the blogosphere, they almost always refer to English-speaking, US-centric The wake up call for me was " Dave Sifry's post on the state of the blogosphere, April 2006, in which he clearly demonstrates the growing international nature of the Out of the 37.3 million blogs tracked by

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Blogs provide an excellent platform for engaging with customers, but many bloggers make fundamental mistakes that can seriously harm their success. Here is a list of nine unforgivable blogging offenses you should avoid.

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Blogs aren't for everyone. Consider both the advantages and the caveats.

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Get Ready For The Next Hundred is the theme of Chrysler's new advertising . Chrysler itself is revving up by launching a social media initiative that includes a multiple author blog - Voices of , vlogs distributed on YouTube and In our email interview Jackie Headapohl, Editor of Voices of Chrysler, provides some of the back-story,

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In answer to the question, "Can one earn a living blogging?" we turn to Chloe Spencer, my teenage daughter, who recently presented her blogging-for-profit story at the Professional Ways and session at the BlogHer conference to an audience of passionate bloggers, business professionals, and savvy SEO acolytes. The focus of her presentation was about the story