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  • 2015 Email Benchmarks by Industry

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    How do email campaigns' open rates, click-through rates, click-to-open rates, and unsubscribe rates vary by industry?

  • Moving Toward Mobile: The Future of Shopping Is on the Small Screen [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Mobile devices are rapidly becoming consumers' go-to tool for all their shopping needs. Is our website optimized to handle these online shoppers—or are they going to leave you behind?

  • Take 10: Shed Light on Email Traffic With Google Analytics

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Measurement & Analytics

    In just 10 minutes, we'll show you how to use campaign tracking to keep email traffic out of the dreaded "Direct Traffic" bucket in Google Analytics. You'll learn what reports and features you should use to better understand your site visitors and how to measure performance based on your own email goals.

  • How to Master Your Online Presence, Yoda Style

    Article

    CONTENT TYPE: Article | TOPIC: None

    The old Jedi Master would have made a terrific CMO. Here are some words of wisdom he might have imparted to Padawan marketers to ensure a strong online presence that can withstand the forces of the Dark Side.

  • #SocialSkim: More Ways to Sell Directly on Twitter, Plus 10 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Twitter's Buy Now button is now easier to access. Also: Facebook's new GIF-style profile photos and TV-targeting tools, your content in an AdBlock era, Twitter's possible move into long-form content, and YouTube's prospective subscription service.

  • The Most Mentioned Television Networks Online

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    On average, FOX gets the most online mentions per day of any television network, according to a recent report from Brandwatch. But what happens when Netflix is included in the list?

  • 20 Email Marketing Tips to Boost Engagement and Readership

    Article

    CONTENT TYPE: Article | TOPIC: None

    Especially if you're targeting the twenty- and thirty-somethings who make up the core of the Millennial demographic, here's a handful of email marketing tips that will help you to boost engagement.

  • Facebook News Feed Benchmarks for Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Which types of content are brands sharing most often on Facebook? Do engagement levels vary by post type? How many posts are businesses creating on average per month?

  • Nine Checkout Optimization Tips to Reduce Shopping Cart Abandonment

    Article

    CONTENT TYPE: Article | TOPIC: None

    After all the effort you put into optimizing your e-commerce pages, it is truly disheartening to see two-thirds of your potential customers abandon their online shopping carts. But you can take these concrete steps to fix that problem.

  • Fun and Games (and Marketing): Loaded Questions' Eric Poses on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Eric Poses, creator of the game "Loaded Questions," talks game marketing, social media, crowdfunding, and more.

  • 2016 B2B Content Marketing Benchmarks, Budgets, and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    How do B2B marketers measure content marketing success? Which metric do they say is most important? Which tactics do they use? What increases content effectiveness? What do the most effective B2B marketers do differently?

  • How to Brand Across Multiple Touchpoints [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    The number of touchpoints has expanded with the rise of social media and e-commerce. Here's a look at how you can meet your customers on the ever-expanding digital landscape.

  • Five Steps to a Close-to-Perfect Website Launch

    Article

    CONTENT TYPE: Article | TOPIC: None

    Launching a website? Get ready for a busy few months. So much time, talent, and money goes into building a new site—yet roadblocks can easily push back your launch date. Here are some tips on how to keep your project rolling forward and on track.

  • How Two Key Factors Affect Email Open Rates

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The size of a marketing email campaign and the sender's industry have a significant impact on open rates, according to a recent report from Constant Contact.

  • Seven Ways to Ensure Fans Don't Miss Your Facebook Page Updates

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Are you tired of reaching less than 5% of your fans with your Facebook page posts? If so, then you need to find new ways to get your updates in your audiences' News Feeds.

  • 2016 Marketing and Advertising Salary Guide

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Starting salaries for marketing and advertising roles are expected to rise across the board in 2016, according to a recent report from The Creative Group.

  • Cure Your Shopping Cart Abandonment Issues [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    About $3.38 trillion worth of merchandise will be abandoned in online shopping carts this year. Here's a look at the reasons for cart abandonment—and also some tips for preventing it.

  • Content Moderation: Who Needs It and How You Can Use UGC Successfully

    Article

    CONTENT TYPE: Article | TOPIC: None

    Putting your brand in the hands of the public can be dangerous, but the power of user-generated content (UGC) is real. If done correctly, with precautions in place, it can be highly beneficial for your brand.

  • #SocialSkim: Facebook Signal Helps Journalists Find You, Plus More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Learn about Facebook Signal (and how to get journalists interested in your content). Also: Facebook's 360° videos, how the Emmys did on social, Dropbox's new tools for teams, and Atlas, your new charts buddy.

  • Instagram vs. Twitter: Which Network Is Winning Worldwide?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Twitter still has more active monthly visitors than Instagram in most countries around the world, according to a recent report from GlobalWebIndex.