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  • The B2B Marketing-Sales Divide: More Leads vs. Better Leads

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B marketers say their biggest marketing concern is how to generate more leads, whereas B2B salespeople say their biggest marketing concern is how to improve lead quality, according to recent research from SharpSpring and Ascend2.

  • You Can't Have Revenue Operations Without Revenue Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    A RevOps department is only as effective as its unification of metrics—and it really should be the marketing department that takes that leap, argues this article.

  • The Biggest Driver of Your Business Value (Hint: It's Not Top Management)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Visibility, flexibility, and accuracy: who in your organization can provide all three to have the greatest effect on business? Those entrenched in day-to-day operations.

  • It's 2022: Do You Know Where Your Sales Reps Are?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Digital transformation doesn't have to turn your sales reps into disembodied Internet heads. B2B buyers have become more self-serve, yes; but it's still advantageous for them to work with seller expertise, even post-pandemic.

  • The Average CMO Tenure at Major Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    The average tenure of chief marketing officers at large US advertisers is only 3 years and 4 months, according to recent research from Spencer Stuart.

  • An 11-Step Plan for Improving Your SEO Strategy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    This infographic from Semrush presents an 11-step plan to better compete for top rankings in search engines.

  • Marketing Work in 2022: Better Results With Less Effort That's More Effective

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Management

    In this profession, it can feel like you're running yourself ragged and spinning your wheels while crossing your fingers that your current or next campaign will yield desired results. So, how are marketers working smarter, conserving their resources, and achieving better results? Find out in this webinar. Sponsored by Adobe.

  • Four Tips for Building a Realistic Video Production Timeline

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    We've all overestimated our ability to get a project done in time and missed a deadline. But when the project is a B2B marketing video, the company can suffer the consequences. Here are four tips to ensure that doesn't happen.

  • Why Google Analytics 4 Requires Your Immediate Attention: Katie Robbert on Marketing Smarts

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Measurement & Analytics

    Changes are happening around Google Analytics. Have you started to adapt for your analytics future? Katie Robbert chats about GA4, including what's changing, why it's changing, and what it all means for you as a marketer.

  • Useful Tools for Managing Your Online Communities [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    This infographic recommends tools for a wide range of different tasks, including managing discussion threads, parsing comments, and automating workflows.

  • How to Create a Successful Pride Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Pride Month is upon us, and many companies will rebrand with rainbows to mark the occasion. But running Pride campaigns without aligning your brand with LGBT struggles is disingenuous. Here's how to do Pride Month right.

  • Five Ways to Get Keyword Ideas for Your Website: A Beginner's Guide

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Keyword research can be complicated, but the best keywords and phrases to target can often be found by just sniffing around Google and competitor websites. Here's a basic rundown of where to start.

  • The Link Between Remote Work and Employee Happiness

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    The ability to work remotely is linked to an increase in employee happiness of up to 20%, according to recent research from Tracking Happiness.

  • [Video] How to Use Neuroscience to Increase Your Demand Gen Success Threefold

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Kenda Macdonald, the Demand Generation Consulting Practice Lead at MarketingProfs, took the stage at the Forrester B2B Summit in Austin in early May 2022 to deliver an information-packed presentation on how marketers can dramatically increase the efficacy of their lead gen efforts.

  • The Knowledge Bank: Your Marketing Content Team's New Favorite Tool

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Ever felt like you need a reference library for your marketing content? Of course you have. It's called a knowledge bank, and its existence will make everything easier.

  • The 10 Brands With the Best (and Worst) Reputations in the US

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Of all major brands, Trader Joe's has the best reputation among US consumers, according to recent research from Axios and The Harris Poll.

  • The Impact of Reddit Ads [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    This infographic makes the case for why ads have a big impact on Reddit by presenting data related to user behavior and community engagement.

  • How to Identify What Advertising Strategy Is Best for Your Business: Rebecca Bugger on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions

    Do you know where you need to be advertising? Many marketers default to digital, but is that where your audience is? Other advertising methods can be paired with digital for the best strategy, according to Rebecca Bugger.

  • How to Get Personal With Your Content

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Content

    You definitely want your customers to take their content personally. But that can be difficult when, in many cases, the customer is actually a group of buyers. Learn how to personalize for buying group marketing.

  • How Content Teams Are Boosting Content Creation Using Automation Tools

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    We can all admit it: Creating content can feel like a slog at times. Fortunately, software has caught on, and there are plenty of tools that make the process easier. Here are six of them.