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  • "It's not Sales' job to nurture..." Join demand gen expert and bestselling author Kenda Macdonald as she unpacks this controversial statement. Nurturing doesn't stop once a lead becomes an MQL. Learn Marketing's role in nurturing beyond MQLs and making sales processes more effective.

  • Nearly one in five senior B2B marketers say their martech stack is more complex than a black hole, according to recent research from Anteriad and Ascend2.

  • Transitioning to GA4 may seem like a daunting task. But the earlier you start, the easier it will be. Follow this action plan.

  • Marketers are not alone in the struggle to juggle their tasks. Salespeople can become just as frustrated. This article breaks down what it looks like when your sales department is in desperate need of an intelligence tool.

  • You can have the longest list of content items in the world, but it's not a content strategy until they're mapped to your customers' needs. To get there, take these four actions.

  • Nearly half of B2B salespeople say their jobs are now more difficult compared with pre-pandemic times, according to recent research from Jiminny.

  • This infographic from Giraffe Social Media explores the psychology of six colors commonly used by marketers: red, blue, yellow, orange, green, and purple.

  • To support Sales, marketers need to cultivate leads and nurture them through the buying process—empowering leads and the sales team alike to have conversations with each other. See what needs to be done.

  • Marketing has the power to not only drive demand gen but also ensure the sales team has relevant, contextualized conversations with qualified leads. Learn what contextualized conversations are, why they work so well to convert leads, and how marketing automation can help you help Sales.

  • Say goodbye to Sales and Marketing communication breakdowns and disagreements about leads—especially lead quality and lead follow-up (or the lack thereof). In this webinar, you'll learn how to use lead scoring to align Sales and Marketing, gain strategic insights about products and accounts, and close more deals. Sponsored by Adobe Marketo Engage.

  • Michael Barber digs into email hacks for B2B marketers, including what keeps him awake at night, tips to pay attention to, words of wisdom for 2023, and more.

  • Somebody has to wrangle all those marketers to make sure they're getting their job done. Luckily, marketing ops is gaining popularity. Check out trends in the marketing ops profession.

  • Optimizing anchor text is as delicate as it is essential. Iffy tactics risk penalties, but playing it too safe means low rankings. Google will judge you. Follow the four steps in this article to get your anchor texts just right.

  • Providing a great customer experience is essential to reducing churn and driving repeat sales. So, how can you ensure you're delivering an experience that meets—or even exceeds—expectations?

  • B2B marketing and sales leaders say the data types they're using most as part of their go-to-market efforts are account history (57% cite) and contact data (57% also cite).

  • Although it's impossible to give an absolute value to abstract concepts such as loyalty, there are metrics that can indicate customers' willingness to return to your company. Here's what to track.

  • Your company may have its messaging content and tone perfected, but that counts for nothing if you're messaging customers at 3 in the morning on weekends. Go through the steps in this article to achieve total personalization of the customer experience.

  • New trends and technologies can fall flat if your business hasn't built the connections and collaboration needed to best take advantage of those tools. Join us to learn how to foster community engagement so your business can thrive in a tech-powered world. Sponsored by Vidyard.

  • Marketers say accurate measurement is the most important element of a successful B2B multichannel marketing strategy, according to recent research from ActOn and Ascend2.

  • As a marketer, you might feel helpless when the economy takes a tumble and suddenly people aren't spending money. But there are still things you can do to take advantage of a quiet market.