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  • Four Human Writing Tips That Will Make Search Bots Smile

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    There may not exactly be a magic formula, but there are steps you can take to write for humans that will also appeal to the Google bots that determine whether your content will ever see the search engine light of day.

  • Having One Marketing Writer Can Be Ideal (And What to Do If That Person Leaves)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Here's why having a single writer—or small, connected team (think agency)—can be ideal, and how you can mitigate the risk of your content machine's crashing and burning if that resource leaves.

  • Do Consumers Think Instagram Should Hide Likes?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most people say they don't have an opinion on whether Instagram should hide likes, according to recent research from The Manifest.

  • Six Ways to Strengthen Your Brand Through Product Packaging

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    To stand out, brands must convey their messages distinctly. A unique, visually appealing packaging design is an excellent attention-getter and differentiator, and it can deliver the right message to a targeted audience. Here's how to create a lasting positive impression through packaging.

  • Seven Ways to Turn Marketing Teams Into Agile Jedi Masters [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Marketers today can communicate with prospects and customers more effectively, instantly measure their efforts, and adjust priorities, workloads, and campaigns as needed. To keep up, however, teams must be able to pivot yet remain in sync, and align their efforts with company goals. But how? The answer is to go agile.

  • Make Account-Based Marketing Work for You in 2020

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    The positive correlation between ABM and sales outcomes is impossible to ignore, but many B2B marketers still struggle with ABM execution and measurement. There's no silver bullet to demystify ABM, but these tips provide clarity and actionable advice to unlock ROI.

  • Social Video in 2020: The Viewpoints of Marketers and Consumers [2 Infographics]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What are consumers' viewpoints regarding video on social media, and do marketers' social video approaches and priorities mesh with those viewpoints? These two infographics highlight trends and insights from both camps.

  • How to Inspire People to Love Your Brand the Way They Love Harry Potter (or Starbucks or Disney or MarketingProfs!): David Meerman Scott on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Best-selling author, speaker, and marketing consultant David Meerman Scott offers insights from his latest book (co-authored with daughter Reiko Scott), "Fanocracy: Turning Fans Into Customers and Customers Into Fans."

  • Marketing Jobs: Firms' Hiring Plans for the First Half of 2020

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Most companies plan to add new hires to their creative (i.e., non-technical) marketing teams in the first half of 2020, according to recent research from The Creative Group.

  • The Email Year in Review: 2019's Important Developments in Email

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    In 2019, email held on to its crown as the monarch of marketing channels. As we begin a new decade, let's reflect on some of last year's most talked-about and important moments in email.

  • Consumer Trust and Privacy: The Marketer's Challenge

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Privacy concerns have reached a boiling point. Consumers, regulators, Web browsers, advertisers, brands... all are evolving to meet the changing privacy landscape. Marketers are considering how to best reach customers while respecting their privacy and earning their trust. See what lies ahead in 2020 and beyond.

  • Five Ways to Boost Your Email Campaigns' Inbox Placement in 2020

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    As we enter a new year and a new chapter in digital marketing, it's imperative that your email campaigns reach their intended destination. Here are 5 best-practices to boost and maintain your email deliverability in 2020.

  • The Role Technology Plays in the Lives of Gen Alpha Kids [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    A mobile device is the favorite toy of 44% of Generation Alpha children, according to recent research from Domain.me.

  • A Connected World in Flux: 10 Insights for Marketing and Business Leaders [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Major trends are reshaping business and society, including the way we live and work. That "we" includes not only customers but also marketers—we who venture out into that rapidly transforming world to do our job. To do it well, we need an understanding of the big picture. This infographic from McKinsey & Company can help.

  • Capitalize on the Culture of Laziness: Five Subscription and DTC E-Commerce Trends for 2020

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Thanks to the social-driven economy, consumer demand for convenience, and a culture of "I want it now," subscription and direct-to-consumer (DTC) e-commerce is booming. The industry is evolving quickly, and heading into 2020 these are five trends to watch.

  • Big Data: Big Opportunity or Big Headache?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Big Data is taking over. Most of its seemingly obvious payoffs are mirages at best, or quicksand at worst, whereas others hold the potential for high returns. So, what are the keys to Big Data success?

  • Emails Design Trends for 2020: The Future Is Here [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    To draw in and engage recipients—and result in more conversions—email-design innovations continue unabated. Which is why visually striking and technologically advanced emails will be the face of email design in 2020.

  • From Physical to Digital and Back Again: Three Ways for Brands (B2C or B2B) to Stand Out

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Thinking of a customer experience in digital-only terms is limiting. For brands to stand out and truly capture (and keep) customer attention, they must incorporate physical elements and appeal to all of a customer's senses. Here are three ways you can do exactly that.

  • It's Coming: Is Your Brand Prepared for an Economic Downturn?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The early-warning signs of a recession are all around, and most economists expect a recession by the end of 2020. Recession-proofing takes time and steady effort. These five tactics will ensure marketers are ready for ups and downs, whatever the economic climate.

  • B2B Marketers' Plans for 2020: Spend, Objective, and Strategy Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most B2B marketers expect their firm's 2020 marketing spend to be roughly the same as it was in 2019, according to recent research from Sagefrog Marketing Group.