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  • WOM, Forums, Blogs Top Influencers of SMB Buyers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though word-of-mouth recommendations still have the greatest influence on purchasing decisions among small and medium-sized businesses, online forums and blogs play a huge role in the process, too—and a more influential one than advertisements or consultations with salespeople, according to a new survey from Ivy Worldwide.

  • Clash of the Social Network Titans: Google+, Facebook, and Twitter

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    A few weeks into Google+, and most at least know of the new social networking site, even if they haven't joined yet. Still resisting? Based on its current growth rate, you may want to jump in sooner rather than later. Or not.

  • Android Grabs 40% of US Smartphone Market

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    CONTENT TYPE: Chart | TOPIC: None

    Google Android widened its lead in the US smartphone market in June 2011, accounting for 40.1% of smartphone subscribers, up 5.4 percentage points from the previous three-month period, according to data from the comScore MobiLens service.

  • How to Rev Up Your Email List's Growth through Social Sharing

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger and email expert Stephanie Miller offers ideas adn suggestions for harnessing the power of social sharing to boost your email list.

  • Mobile Security Threats: Android Owners Least Prepared

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    CONTENT TYPE: Chart | TOPIC: None

    Android owners are the least prepared for mobile security threats: 39% say they haven't taken any precautions to prevent someone from misusing data on their cell phone if it were lost or stolen, according to a new Gadgetology survey from Retrevo.

  • Listen Up, People! Consumers Are Being Duped

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Steve Olenski rants about how businesses are now offering the most basic services while making them seem like extraordinary customer service.

  • New Ground Rules for Radio in the Age of Social Media [Video]

    Video

    CONTENT TYPE: Video | TOPIC: None

    This article and video are the first in a series that lays out some best-practices not only for radio in a digital age but also for marketing and advertising generally. Many of the principles that the author discusses can just as appropriately be applied to email or social media marketing—or, for that matter, direct mail and TV commercials.

  • Small Movement Matters: Marketing Lessons From 'Moneyball' on How to Measure Digital Relationships

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing is like baseball. If you can measure data well, you can unlock new insights about how to win. Here are some ways to keep score of your digital relationships—and get results.

  • Facebook: Brands Should Target Friends of Fans

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Brands that conduct Facebook marketing can gain huge benefits by targeting the friends of their Facebook fans, according to a new report by comScore and Facebook, which also found that Facebook users spend 27% of their time browsing homepage newsfeeds.

  • 5 Lessons Marketers Can Learn from Storage Facilities (Yes, Storage Facilities!)

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Brandy Olson shares some marketing lessons taken from the storage-facility world.

  • The Video That Answers the Question: What Is Google+ (and Why Should I Care?)

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs chief content officer and blogger Ann Handley highlights the reasons why Google Plus matters and shares an insightful video about the new platform.

  • Case Study: How One Company More Than Doubled Customer Referrals

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many companies have referral programs, but how many can say theirs converts at about three times the rate of other online campaigns and brings in over 500 product sales each month? Learn how one company did just that.

  • Brands and Social Media: The Rise of Social Advertising

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Brands are using a new and expanding set of advertising tools to reach social consumers: 67% of surveyed brand managers say they conduct some type of social media advertising and another 18% plan to implement such activities in the next year, according to a new study by The Pivot Conference and Brian Solis.

  • Invite Customers to a Never-Ending Talk at the Kitchen Table

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Andrew Reid discusses the importance of getting direct, honest information from customers and clients face to face.

  • Why Digital Loyalty Matters, Part 1 [Video]

    Video

    CONTENT TYPE: Video | TOPIC: None

    In part one of this five-part video series on digital loyalty, practitioners from The Buddy Group and Badgeville lay the groundwork for a discussion of the importance and benefits of customer loyalty in a digital age.

  • A Lesson From Sales Pros: How One-to-One Marketing Can Pay Off Big Time When Your Budget is Zero

    Article

    CONTENT TYPE: Article | TOPIC: None

    One-to-one marketing is time-consuming, but as any sales professional can tell you, the personal touch—communicating directly with the decision maker—can be very effective.

  • IT Pros Value Thought-Leadership Vendor Content

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    CONTENT TYPE: Chart | TOPIC: None

    Fully two-thirds (67%) of North American information technology (IT) professionals say they find vendor-produced content such as whitepapers "extremely useful" or "useful," according a new study from IDG Connect. IT professionals say thought-leadership content is the most useful, followed by analysis and survey statistics.

  • Seven Tips for More-Profitable Direct Mail in Today's Economy

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you create or manage direct mail programs, the current economy probably has you pulling your hair out. Now is the perfect time to get back to basics and remind yourself of the following seven core principles of direct marketing.

  • Politics and Social Media: Capitol Hill Connects With Constituents

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most Members of Congress have integrated social media into their communications strategies—using social tools to gauge public opinion, communicate with constituents, and reach new people, according to a survey from the Congressional Management Foundation (CMF).

  • Forrester: Why Tablet Commerce May Beat Out Mobile

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    CONTENT TYPE: Chart | TOPIC: None

    With the number of Americans owning tablet devices forecast to increase at a compound annual growth rate of 51% between 2010 and 2015, tablet commerce is expected to grow rapidly over the same period, offering consumers a portable yet highly engaging shopping experience, according to a new report by Forrester Research in partnership with Bizrate Insights.