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  • Are You Ignoring a Segment of Your Audience?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni warns businesses not to be like the NFL who ignored a huge segment of its target audience for years and now realizes the profits to be reaped.

  • How to Get to the Bottom of Base Sales Drivers

    Article

    CONTENT TYPE: Article | TOPIC: None

    To significantly boost sales, you've got to understand base sales drivers and marketing's impact on them. Learn from examples that illustrate how factor analysis can help you yield consistently high ROI.

  • Behavioral Mindsets Influence Search Patterns

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    When searching for information on the Internet, people tend to exhibit one of three distinct behavioral search patterns, according to new research by About.com, which explores the various mindsets that drive Web search.

  • Keeping Score: Make Tracking Stats Fun With Gamification

    Article

    CONTENT TYPE: Article | TOPIC: None

    Need to stay on top of stats? Let the games begin. Make monitoring metrics fun, and learn how to keep track of your social media, search engine optimization, and email marketing efforts.

  • Marketing Smarts: Lou Imbriano on Teamwork, Positions of Power & the Goal of Your Business

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    For this, the maiden voyage of the MarketingProfs "Marketing Smarts" podcast, I spoke with Lou Imbriano, a former CMO of the New England Patriots. He offered a wealth of down-to-earth advice for any business owner.

  • 'Like' Means Different Things to Different People

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though more than nine in ten Facebook users click on a Facebook “like” button at least once a month, their motivations for doing so vary considerably by age and context, according to a new study by ExactTarget.

  • What's the Best Marketing Advice You Ever Received?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Megan Leap asked the MarketingProfs Facebook and LinkedIn group, "What's the best marketing advice you received?" And the fantastic tips rolled in!

  • How to Get Your Creative Approved [Video]

    Video

    CONTENT TYPE: Video | TOPIC: None

    You've finished the script. It's great. It's funny. It's the kind of writing that gets attention and wins awards. You send it to the client. Think it'll come back unscathed? Maybe... IF you follow this tip.

  • How Communities Are Changing Marketing (And Four Community-Building Lessons)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Few companies realize the incredible power of their customer communities. Don't be one of them. Learn about the interplay between content and community and four engagement lessons that'll keep you ahead of the pack.

  • Smaller Tech Companies Upping Marketing Investments

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though overall global marketing budgets in the tech sector are increasing 3.5% in 2011, they are not keeping pace with annual revenues in the sector, which are expected to grow 6.5% over 2010 levels, according to a report by IDC.

  • The 6 Most Important Online Marketing Metrics Ever

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Jim Sterne outlines the six most important online marketing metrics that every marketer should start using today.

  • Jeff Bezos and the Shoe-Store Owner: How to Build Instant Rapport With Your Customers

    Article

    CONTENT TYPE: Article | TOPIC: None

    In April 2009, Amazon founder and CEO Jeff Bezos convinced Zappos founder Tony Hsieh to sell his online shoe store despite his initial reluctance. The story serves as a lesson to all marketers on building rapport with customers.

  • Deliverability Still a Problem for Email Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 81% of all permission-based commercial emails worldwide were delivered straight to recipients' inboxes in the first half of 2011, while the balance of messages fell prey to spam or junk folders (7%) or simply went missing (12%), according to a report from Return Path.

  • What's Wrong With Your Email: A Second Look at Proven Attention Grabbers

    Article

    CONTENT TYPE: Article | TOPIC: None

    When soliciting business via email, there's a right way and a wrong way to grab your subscriber's attention and interest. Here's a real-life example—and a detailed critique—of an email solicitation gone awry.

  • Shoppers via Social Sites Buy Less Often, but Spend More

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Although online shoppers who arrive at retail websites via Facebook and Twitter are less likely than those who arrive via search engines to make a purchase, they tend to spend more money when they do buy, according to research from RichRelevance.

  • Jason Falls: 'No BS' in Print, in Person, Online

    Article

    CONTENT TYPE: Article | TOPIC: None

    There are some people who naturally lack the capacity to spew Children. Old people. Dogs. Your spouse if you’ve been together long enough. Most members of the clergy. George Washington. Chris . And Jason You might say it’s good branding that the term “no bullshit” conjures up, for me, Jason Falls. But actually, it’s just the

  • The Rise of E-readers: Two Huge Marketing Implications

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Barsch discusses the marketing implications of the growing popularity of e-books. The biggest factors are: the long tail and pricing.

  • Top Tips for Multicultural Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Are your campaigns reaching the intended audiences? Learn how to create an effective multicultural marketing campaign—and avoid the common pitfalls many endure when marketing to growing ethnic groups.

  • CMOs: Budgets, Hiring Up; Optimism Down

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Despite a lack of confidence in the overall US economy, CMOs are planning to increase spending on all forms of marketing over the next 12 months, particularly the share of budget allocated to social media marketing, according to The CMO Survey.

  • Ditch B2B and Think B2P (Business to People)

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Carlos Hidalgo discusses how B2B companies have lost sight of the fact that they are dealing with people.