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  • How to Get Your Creative Approved [Video]

    Video

    CONTENT TYPE: Video | TOPIC: None

    You've finished the script. It's great. It's funny. It's the kind of writing that gets attention and wins awards. You send it to the client. Think it'll come back unscathed? Maybe... IF you follow this tip.

  • How Communities Are Changing Marketing (And Four Community-Building Lessons)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Few companies realize the incredible power of their customer communities. Don't be one of them. Learn about the interplay between content and community and four engagement lessons that'll keep you ahead of the pack.

  • Smaller Tech Companies Upping Marketing Investments

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though overall global marketing budgets in the tech sector are increasing 3.5% in 2011, they are not keeping pace with annual revenues in the sector, which are expected to grow 6.5% over 2010 levels, according to a report by IDC.

  • The 6 Most Important Online Marketing Metrics Ever

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Jim Sterne outlines the six most important online marketing metrics that every marketer should start using today.

  • Jeff Bezos and the Shoe-Store Owner: How to Build Instant Rapport With Your Customers

    Article

    CONTENT TYPE: Article | TOPIC: None

    In April 2009, Amazon founder and CEO Jeff Bezos convinced Zappos founder Tony Hsieh to sell his online shoe store despite his initial reluctance. The story serves as a lesson to all marketers on building rapport with customers.

  • Deliverability Still a Problem for Email Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 81% of all permission-based commercial emails worldwide were delivered straight to recipients' inboxes in the first half of 2011, while the balance of messages fell prey to spam or junk folders (7%) or simply went missing (12%), according to a report from Return Path.

  • What's Wrong With Your Email: A Second Look at Proven Attention Grabbers

    Article

    CONTENT TYPE: Article | TOPIC: None

    When soliciting business via email, there's a right way and a wrong way to grab your subscriber's attention and interest. Here's a real-life example—and a detailed critique—of an email solicitation gone awry.

  • Shoppers via Social Sites Buy Less Often, but Spend More

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Although online shoppers who arrive at retail websites via Facebook and Twitter are less likely than those who arrive via search engines to make a purchase, they tend to spend more money when they do buy, according to research from RichRelevance.

  • Jason Falls: 'No BS' in Print, in Person, Online

    Article

    CONTENT TYPE: Article | TOPIC: None

    There are some people who naturally lack the capacity to spew Children. Old people. Dogs. Your spouse if you’ve been together long enough. Most members of the clergy. George Washington. Chris . And Jason You might say it’s good branding that the term “no bullshit” conjures up, for me, Jason Falls. But actually, it’s just the

  • The Rise of E-readers: Two Huge Marketing Implications

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Barsch discusses the marketing implications of the growing popularity of e-books. The biggest factors are: the long tail and pricing.

  • Top Tips for Multicultural Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Are your campaigns reaching the intended audiences? Learn how to create an effective multicultural marketing campaign—and avoid the common pitfalls many endure when marketing to growing ethnic groups.

  • CMOs: Budgets, Hiring Up; Optimism Down

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Despite a lack of confidence in the overall US economy, CMOs are planning to increase spending on all forms of marketing over the next 12 months, particularly the share of budget allocated to social media marketing, according to The CMO Survey.

  • Ditch B2B and Think B2P (Business to People)

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Carlos Hidalgo discusses how B2B companies have lost sight of the fact that they are dealing with people.

  • Analytics and Marketing Operations: A One-Two Punch for Growth

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today's customers are more value-oriented and less loyal. Considering the increase in customer expectations, the competitive landscape, and the data deluge, marketers will need an analytics approach to succeed.

  • Twitter Sharing Buttons Drive Sevenfold Increase in Tweet Links

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Websites that display Twitter sharing buttons are linked to on Twitter nearly seven times more often than sites that do not display tweet buttons, according to a study by BrightEdge of some 4 million randomly sampled Twitter messages in August 2011.

  • How to Avoid Making Razzies-Worthy Videos

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Matt T. Grant shares a video from the "How to Shoot Video that Doesn't Suck" author who will kick off our upcoming Video Marketing Made Simple course.

  • The Value of Face-to-Face Marketing in a Virtual Age

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Both face-to-face and virtual marketing are essential components of any company's communications strategy. Learn the benefits of both approaches and how they can be combined to maximize return on investment.

  • Email Performance Steady in 2Q11, Volumes Up Slightly

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Email campaign performance improved slightly in the second quarter of 2011: Open rates grew 0.4% over levels recorded one year earlier, while click rates were virtually unchanged, and roughly in line with those established over the previous two years, according to Epsilon and the Direct Marketing Association's Email Experience Council.

  • 5 Ideas for Creating Sales-Driving Thought Leadership Content

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger Megan Leap offers five tips for producing great thought leadership content.

  • Five Strategies for Speaking to B2B Buyers' Pain Points

    Article

    CONTENT TYPE: Article | TOPIC: None

    Effective B2B lead generation, lead qualification, and lead nurturing programs are built on a rock-solid messaging platform—your offer. The most important aspect of a great offer is a deep understanding of what motivates potential buyers.