FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Target-Audience Segmentation: Why You Need It and How to Do It in Five Easy Steps

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    In today's competitive landscape, many B2B companies are reviewing their strategies, and that often includes a more careful segmentation of target audiences—both to sell more accurately and to budget more efficiently for marketing. Find out how to best segment your target audiences.

  • A Podcast Within a Podcast Within a Podcast: Inception Marketing With Lindsay Tjepkema on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Lindsay Tjepkema, the CEO and a co-founder of Casted, talks about going behind the scenes of a podcast about podcasts, while on a podcast. It gets pretty meta! She also shares some brilliant marketing advice for anyone who has (or wants to start) a podcast.

  • Six Key Metrics for Measuring Online Event Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    When you hold an online event, getting through promoting and hosting it can feel like a big win. But you still need to know whether the event was a success with audiences and for your business. So, how can you tell?

  • A Messaging Framework: What It Is, Why You Need It, and How to Build It

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The exercise of creating a messaging framework helps you better understand your company—not just what it does but also how and why. Most important, it helps you determine how you should communicate with your market. Here's the what, why, and how of messaging frameworks.

  • How to Improve Marketing Attribution Without Burdening Your Sales Team

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    One of the biggest sources of friction between B2B demand generation and sales teams is attribution, which often results in finger-pointing and blame. But it doesn't have to be that way.

  • How the B2B Purchase Process Has Changed in 2020

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    The COVID-19 pandemic has led many B2B firms to lengthen their purchase cycles and to expect more personalized attention from vendors, according to recent research from Demand Gen Report.

  • Tracking Success in Google: Links and Authority

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    In this final lesson, you'll learn how to track your links and domain authority, including tools you can use, so that your site is credible in the eyes of the almighty Google. We'll also look at how often the traffic from your links results in a lead.

  • Secrets to a Successful Content Strategy to Boost SEO

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    Your overall content strategy can have a major impact on your SEO. In this lesson, you'll learn how successful content strategists develop an overall content plan—from mission statement to topic research—that positively impacts SEO... and how you can too.

  • Identifying Topics and Keywords: Using Your Audience

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    Simply listening to your audience can uncover a gold mine of keywords. In this lesson, you'll learn how to tap into the minds of your audience (and collect the data they provide), whether it's in meetings, via email, or from phone conversations.

  • The Power of SEO: Attracting Customers... Organically!

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    Organic or paid? Or to put it another way: content marketing or advertising? In this lesson, you'll learn the difference between the two and how you can use the power of search to drive customers to you (and save a buck or two).

  • How Search Engines Work: Breaking It Down (And Acronyms Too)

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    The foundation of SEO: How search engine algorithms work and the anatomy of a search results page. You'll also get a breakdown of acronyms so you don't have to keep googling SERP, SEM, or CTR.

  • How To Rank: An Overview of Search Ranking Factors

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    There are two super important factors (essential, really!) when it comes to ranking. In this lesson, you'll learn what those two factors are, and their key components that will help your rankings go up.

  • Why We Search: Intent, Keyphrases, and Pages (Oh, My!)

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    Why do we search (this isn't a trick question)? In this lesson we'll look at three reasons people search so you can understand their intent—and direct them to where they want to go.

  • Identifying Topics and Keywords: Using Online Tools

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    Knowing what people are searching for is not as difficult as it once was! In this lesson, you'll learn the various research tools you can use to find the topics and keywords you should be weaving into your content marketing.

  • Estimating Competition: How Do You Measure Up?

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    Fighting for a search term is only okay if the fight is fair. In this lesson, you'll learn what tools you can use to help you analyze your authority and weight over your competition.

  • From Search to Site: Incorporating Keyphrases FTW!

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    We're familiar with the phrase, "put pen to paper," but when it comes to SEO it's all about where to put keyphrases on your site. In this lesson, we'll review the best places for you to incorporate keyphrases to help you create relevant webpages.

  • In the Eye of the Beholder: How Google Evaluates Quality Webpages

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    Want to know what exactly Google is looking for? In this lesson, you'll learn what Google values in a webpage and the key things you can do to ensure your webpage is Google quality.

  • Links and Authority: Understanding the Value of Links

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    There's more than meets the eye when it comes to links. In this lesson, we'll learn about the different types of links (natural vs. unnatural) and what your links must have to ensure they're good to go.

  • How to Increase Your Domain Authority by Building Links

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    Need to bulk up? Building links takes time. But in this lesson you'll learn some quick ways to build more links (the good kind!), helping you to increase your domain authority.

  • How to Increase Your Domain Authority by Attracting Links

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    Creating new links is one way to increase domain authority, another is attracting links. In this lesson, you'll learn how content and influencers combined can help drive authority.