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  • How PR Can Support Your Marketing Lightning Strike

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    A lot of factors go into an effective lightning strike moment—the sudden flash of attention that draws attention to your brand. And if a PR strategy isn't one of them, you're doing it wrong. Here's why.

  • Live Professional Captions vs. Live Auto Captions: Which Is Best For You?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Accessibility is a hot topic in the virtual event and video space. Live captions are an effective way to make your event accessible, but you have logistic choices to make—namely, should you go with a human or a machine?

  • Five Types of Content to Include in Your Sales Enablement Playbook

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    So... you're relatively new to content marketing. You keep hearing about "sales enablement." What exactly is that? And what content types can you tailor specifically for Sales? This article has your answers.

  • The Rise of the Self-Service B2B Buyer

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B buyers and marketers agree that the COVID-19 pandemic has changed the buying process: Buyers are investigating more on their own and taking more control, according to recent research from Considered Content.

  • Five Trends That Will Dominate Influencer Marketing in 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What changes will have a big impact on influencer marketing this year? This infographic looks at five major influencer marketing trends, including what's driving those trends and how marketers can adapt to them.

  • Uncover Customer Clues [B2B Content as CX Working Webinar]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Customer Experience

    You build trust and authority by giving your customers the answers they're looking for. But how can you know what they want and when they want it? Join Jeannie Walters, Certified Customer Experience Professional, to uncover the clues of what customers want and when. Because when you know what your customers want, you can give them the right content at the right time. Register now for Session 2 of our B2B Content as CX Working Webinar series.

  • The Four Biggest Mistakes You Are Making in Your PowerPoints and Presentations

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    PowerPoint presentations are a super basic skill, right? That means everyone makes super basic mistakes. This article covers four—and how to fix them.

  • What to Do Before You Launch: Jimmy Rose on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Before you create a product, you have to create an audience, advises Jimmy Rose of Content Snare. Product creation is a reverse-engineered process that comes out of community.

  • How to Elevate Your Social Media ROI [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    The piece looks at the importance of best-practices: defining your goals, analyzing the correct metrics, increasing interactions, being able to adapt, and using the right technologies.

  • Content Intelligence Isn't Just for Demand Gen Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    As a marketer, you produce your content, you post it, you amplify it, and you're done, right? Not so fast. There's more. Gathering content intelligence improves the value, personalization, and overall effectiveness of your marketing. Here's how.

  • The Missing Element in B2B Marketing Data

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    You may think you have all the data you need to create effective marketing campaigns, but this article argues that many marketers overlook a crucial data type.

  • How Effective Are Marketers at Running Different Types of Events?

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Marketers have much more faith in their ability to run effective in-person events compared with virtual and hybrid events, according to recent research from the CMO Council and Cvent.

  • SCALE With ABM

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy

    Broad outreach and generic marketing don't speak to your target audience or land the right leads for your B2B brand. Learn how you can use account-based marketing (ABM) to optimize and personalize each touchpoint along your customers' journey to produce higher ROI than other marketing strategies. Sponsored by Terminus.

  • The Purpose of Content Marketing for B2B vs. B2C Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Both B2B and B2C marketers say the primary purpose of content marketing is to generate brand awareness, but they differ on the other top reasons for creating content, according to recent research from Parse.ly.

  • Eight Alternatives to Open-Triggered Email Sequences in the Age of Mail Privacy Protection

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    How can email automation work when we don't know, because of Apple's new privacy rules, whether a recipient has actually opened an email? This article offers alternatives to the open-triggered email sequence.

  • What People Think of the Metaverse [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    The metaverse—the concept of social interactions occurring in virtual worlds—is all the rage with tech companies. But what do people actually think of it?

  • Customers Crave Self-Service Content [B2B Content as CX Working Webinar]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Customer Experience

    Your customers want to consume your content before talking with sales. Design an outstanding customer experience around your self-service marketing content in Customers Crave Self-Service Content. Join Jeannie Walters, CCXP, in Session 1 of her B2B Content as CX Working Webinar series.

  • How B2B Brands Can Use Purpose to Win in the Marketplace

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Public perception around purpose-driven brands is changing. Find out what top B2B brands are doing in lieu of catchy marketing slogans to emphasize a higher purpose.

  • The Four Eras of B2B Marketing

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Are you still a marketing dinosaur? This description of the four B2B marketing eras can help you find out so you don't become extinct.

  • Six Ways to Make Your Commute Productive [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic covers six ways to make your commute more productive, from visualizing the day ahead to listening to driving meditations.