FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • World Cup 2010: A Social Media Gooooooal!

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Veronica Jarski discuss World Cup 2010, the first World Cup played in the digital age.

  • Small-Biz Confidence Higher, but Vacations on Hold

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    America's small businesses are more optimistic about the economy: The Discover Small Business Watch, a monthly index on the pulse of small business owners, increased in May 2010 for the second straight month, to 87.4—its highest level in seven months—up 2.3 points from its April reading of 85.1, Discover reported.

  • Balance Your Personal and Corporate Branding

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Chaney discusses the delicate balance between your personal and corporate branding.

  • Lesson From a Factory: Know How It Works

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Carlos Hidalgo shares one of the most important lessons from his factory days and how it applies to business today.

  • B2B Customer Engagement: High Priority, Low Marks

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most B2B marketers say customer engagement is a high priority both within their marketing organization (72%) and across their entire company (58%), but they don't rate their company's level of customer engagement highly, according to a survey from the Business Marketing Association.

  • 5 Strategies for Surviving Contagion

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Barsch shares five strategies for surviving contagion to your business or image.

  • Takeaways for Achieving Relevance in Direct Digital Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Bryce Marshall shares easy takeaways for achieving relevance in direct digital marketing.

  • Online Ad Spend Double-Digit Growth Forecast for 2010

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Worldwide online advertising revenues are forecast to reach $61.0 billion in 2010, up 12.4% over 2009 levels, according to MagnaGlobal. It forecasts global online advertising to grow 11.7% in 2011—and thereafter by an average annual rate of 11.0% through 2015, reaching $103 billion in global spending that year.

  • LinkedIn Delivers B2B Traffic, Wikipedia More Leads

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Among social media channels, LinkedIn accounts for the greatest number of referred visitors to B2B websites, but Wikipedia is more effective at delivering relevant and serious leads, according to a study by LeadForce1. In addition, visitors referred to B2B websites from Wikipedia spend more time on those sites once they arrive.

  • FIFA World Cup: Search, Mobile Viewing Stats

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    With the 2010 FIFA World Cup in South Africa set to begin on June 11, US Internet searches related to the World Cup during the week ended May 29, 2010 were up 10% from levels recorded a week earlier, and up 64% from a month earlier, according to Experian Hitwise.

  • Five Things to Think About Before You Launch Your Next Website

    Article

    CONTENT TYPE: Article | TOPIC: None

    Most companies do a fairly good job keeping pace with technologies. But the harder, yet more rewarding, work involves keeping up with how people use the Internet to learn, communicate, shop, and entertain themselves. By matching your Web presence to your customers' Web habits, you stand the best chance of winning their confidence and cash.

  • Who Drives the Demand—A Critical Concept in Services Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    There's no shortage of advice about which strategies work or don't work for services marketing. Yet they seem to conflict with each other regularly. So what's the scoop? Which ones work? It's less a question of which ones work than it is which ones will work for you given the dynamics of what you sell.

  • Winning Facebook Tactics for Today's Search Marketer

    Article

    CONTENT TYPE: Article | TOPIC: None

    Facebook has more than 400 million active users who collectively spend more time on the platform than on any other website in the world, sharing detailed information about their likes, dislikes, and preferences. No wonder advertisers are salivating at the chance to reach Facebook users with precisely targeted ads.

  • Email Marketing for 'Dads and Grads' Season

    Article

    CONTENT TYPE: Article | TOPIC: None

    To some, June means the official start of those lazy days of summer. To many retailers, though, June is a busy month, because it's when they pick up extra revenue from those shopping for "Dads and Grads"—Father's Day and graduation season. How do you get your share of that revenue?

  • Mobile Shopping Outlook Stronger for 2010

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most online consumers (53%) now own a smartphone or Web-enabled mobile device, and among them 35% say they participated in some type of mobile shopping in the previous 12 months, such as comparing products and prices, up from 17% who said so a year earlier, according to a survey from PriceGrabber.

  • Crayola Colors Outside of the Lines

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger Ted Mininni shares how Crayola created the Liv line for girls outgrowing their crayons.

  • Listen Up! Radio Media Directors Consider PSAs Very Important

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger Elaine Fogel writes about the recently released National Media Survey of Radio Community Service Directors that indicates that radio media directors believe public service advertising is very or extremely useful.

  • Blogosphere Dominated by Younger Americans

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The blogosphere is now dominated by younger adults age 21-35—those who have grown up during the blogging revolution—and bloggers in the US account for the plurality (29.22%) of blog posts worldwide, according to a study by Sysomos.

  • Most Adults Watch Online Video

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly seven in ten (69%) adult Internet users—or 52% of US adults—now use the Internet to watch or download video content, and 14% have uploaded video to the Internet—nearly double the 8% who did so in 2007—according to a report by the Pew Research Center.

  • Most Don't Want iPad, Though Apple Fans Do

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Anyone who sees the iPad in action, or gets their hands on one, seems to want one—but, when surveyed, over one-half of consumers (52%) say they don't need an iPad, and 38% say the new tablet is too expensive, according to research from Retrevo.