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  • Web-based Email Use Declines as Mobile Soars

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    CONTENT TYPE: Chart | TOPIC: None

    More than 70 million US mobile users—roughly 30% of all mobile subscribers—accessed email via mobile device as of November 2010, up 36% from the 51.6 million who did so a year earlier, according to comScore Media Metrix. Meanwhile, fewer visited Web-based email destinations during the period, and spent less time on such sites when doing so.

  • Facebook Sponsored Stories: You're Writing Ads ... and You Didn't Even Know It

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger Veronica Maria Jarski discusses how Facebook's Sponsored Stories works and the pros and cons of advertisers using it.

  • Groupon Rejects Google: What Local Businesses Need to Know

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger and co-founder of Postling, David Lifson shares reasons why Groupon might have rejected Google and offers tips to small businesses.

  • How to Market the Cloud

    Article

    CONTENT TYPE: Article | TOPIC: None

    Cloud computing is a revolutionary operational model that's changing how IT is managed and delivered. Successfully marketing the cloud requires understanding it and effectively communicating its benefits to prospects.

  • Americans Spending More Time on Twitter

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The amount of time online Americans spent tweeting and reading tweets on Twitter grew an estimated 18.9% in 2010, while the number of US online adults paying a monthly visit to the microblogging site fell 14% during the same period, according to data from Experian Simmons DataStream.

  • How Niche Communities Build Brand Awareness

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Julio Ricardo Varela discusses his strategy in building brand awareness by creating a niche community for Latino literature.

  • Inspiration From the Bench: 4 Content Marketing Lessons From a District Court Judge

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs Chief Content Officer and blogger Ann Handley shares insights into what marketers can learn from a district court judge about engaging content.

  • Three Techniques for Real Innovation in Product Development

    Article

    CONTENT TYPE: Article | TOPIC: None

    Product, price, place, and promotion are the four Ps of marketing. These days, however, there's a frenetic obsession with promotion, confusion about place, and a hectic battle over price. Amid the chaos, that first P is often overlooked.

  • Many Brands Don't Track Social Media Conversations

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    CONTENT TYPE: Chart | TOPIC: None

    Despite anticipated increases in 2011 digital and social marketing budgets, only 30.0% of marketers say they have a strong understanding of social media conversations happening around their brands, according to a survey from Alterian.

  • Should I Care About Quora?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Mario Sundar examples the purpose of Quora, its benefits, and the shares the reasons why you should care about Quora ... or not.

  • Five Ways to Gain Attention the 'Write' Way

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Writing is a vital component of various marketing-related tasks. Effective writing can improve sales pitches, enhance brand value, and perfect ad campaigns. Spruce up your marketing with these five tips.

  • Top 50 Websites by Ad Reach and Visits in December

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    CONTENT TYPE: Chart | TOPIC: None

    Yahoo Sites comprised the top-ranked Web property in December 2010 attracting 181.2 million unique visitors, followed by Google Sites with 179.3 million and Microsoft Sites with 177.0 million, according to comScore Media Metrix service. Meanwhile Amazon recorded its highest month of traffic on record from the holiday shopping surge.

  • Don't Diss Dads; They're Shoppers, Too

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni wonders why ads disrespect fathers and shares survey results from a recent survey about fathers doing more shopping.

  • Sales and Marketing Best-Practices: Seven Heavenly Virtues

    Article

    CONTENT TYPE: Article | TOPIC: None

    Sales and marketing best-practices are universally desirable—but, too often, elusive. Here are seven solid best-practices that address the misalignment between Sales and Marketing and help increase sales.

  • More Inc. 500 Companies Succeeding With Facebook

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than seven in ten (71%) of the nation's fastest-growing private companies now use Facebook and, among them, 85% say their efforts are proving successful, up 36 percentage points from the 54% that said so a year earlier, according to a study by the University of Massachusetts at Dartmouth's Center for Marketing Research.

  • 7 Tips for Writing a Killer Blog Post That Actually Gets Read

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger John Haydon of Inbound Zombie share his seven tips for keeping blog visitors hooked when reading blog posts.

  • I'm Water, You're Glue: 8 Ways Email Is the Sticky Stuff of Digital Dialog

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger Stephanie Miller shares the conversation at #profschat regarding the importance of email in holding businesses and customers together.

  • Nine Ways to Elevate Your Presentation and Speaking Skills to Black Belt Level

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether you're just beginning to present to audiences, or are a veteran speaker—becoming a speaking champ requires attention to detail. Begin with these nine, nuanced tips to master your speaking skills.

  • iPhone Dominating Mobile Email Activity

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    CONTENT TYPE: Chart | TOPIC: None

    Some 13.36% of email message opens occur via mobile device with the iPhone comprising more than 65% of that activity on average, according to a study from Knotice, which also finds that mobile email open levels are highest in the early-morning hours but vary dramatically by industry.

  • Three Lesser-Known Ways to Enhance AdWords Quality Score

    Article

    CONTENT TYPE: Article | TOPIC: None

    Are you dissatisfied with the results of your Google AdWords ads? A low "Quality Score" could be to blame. If you've tried all else but aren't seeing results, give these three unconventional tips a shot at bumping up your score.