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  • Email Open Rates Down, Click Rates Flat

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Email open rates fell to 17% on average in 2010, down 9 percentage points from 26% in 2009, , according to a report by Harte-Hanks. The pharmaceutical and government sectors recorded the highest open rates during the year, whereas the tech sector recorded the lowest.

  • Want to Create Email Marketing Value? Check Out the Direct Mail in Your Mailbox

    Article

    CONTENT TYPE: Article | TOPIC: None

    Direct mail certainly isn't what it used to be, but email marketers can apply many of the theories used for direct mail campaigns to increase the value of their email marketing. Consider these key lessons.

  • Facebook Top Social Site for Retail Info, Promos

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More online consumers are using Facebook on a regular basis to find information about their favorite retail brands, whereas fewer consumers are turning to blogs, forums, and consumer review sites than they were a year ago, according to a new survey from Compete. Twitter is less popular than Facebook for finding retail information, but Twitter feeds are more successful than Facebook pages at influencing purchase decisions among users.

  • How to Find and Target Your Ideal Prospects on the Web

    Article

    CONTENT TYPE: Article | TOPIC: None

    Wouldn't it be good to know who your ideal prospects are before sending out emails, newsletters, tweets, or Facebook fan-page invites? Learn how to identify, find, and market to the right customers.

  • Social Media Venture Funding Surging

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Venture capital (VC) funding of social media companies reached $2.23 billion in the second quarter of 2011, roughly 3.5 times the $643 million raised by social media companies one year earlier, according to a report by Wedbush Securities. Group-buying companies received the largest outlays during the quarter, led by LivingSocial, 55tuan, and Coupons.com.

  • iPhone, iPad Users Most Likely to Click on Mobile Ads

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Mobile ads served to Apple's iOS deliver higher click-through rate (CTR) than those served to other smartphone operating systems, outperforming ads served to Google Android phones by more than 2.5 times, according to a study by MediaMind. Timing also plays a role, with overall mobile ad performance reaching its peak during the evening hours.

  • How to Sell Ad Space on Your Website

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    If you have a website that gets a good deal of traffic but generates no money, placing ads on your site may be the key to success. Learn how ad type, placement, and location can boost your website revenue.

  • Smartphones Now Majority of New Cellphone Purchases

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than one-half (55%) of US consumers who purchased a new handset in the three-month period ended May 2011 bought a smartphone instead of a feature phone, up from the 34% who did so during the same period one year earlier, according to a survey from Nielsen.

  • Social Media: It's All About Results... and How to Measure Them

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Self-service business intelligence (BI) and social marketing are a match made in heaven. BI tools may be exactly what marketers need to demonstrate the value of social media. Consider these best-practices for gaining great insight.

  • B2B Brands Tap (Social) Content Marketing for Lead Generation

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    CONTENT TYPE: Chart | TOPIC: None

    With lead acquisition the top goal of today’s B2B companies, marketers are prioritizing investments in social media and digital content marketing in 2011, according to a survey from Focus. Meanwhile, client understanding and customer retention are top goals for B2C brands with marketers emphasizing social media, digital content, and email as a means to achieve their goals.

  • Want Sophisticated Real-Time Marketing Campaigns? Take These Five Steps

    Article

    CONTENT TYPE: Article | TOPIC: None

    How can you engage customers via real-time marketing? Marketers are adopting technology that can help recognize a customer's interests and provide actionable intelligence in real-time to any customer channel.

  • Online Video Viewing Surges, but Ad Receptivity Varies

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Online video viewing continues to grow—particularly such categories as full-length movies and TV shows—according to a study by Yahoo Insights: 57% of users now watch online video on any given day, up 14 percentage points from the 43% who did so in 2009.

  • Email and Facebook Messages Trigger Buying via Smartphone

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than one-half (56%) of US consumers who have made at least one purchase using their smartphone have done so in response to a marketing message delivered via mobile email, according to a survey from ExactTarget.

  • Facebook, Twitter, LinkedIn, Blog... Where Is Your Hub?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Is your online presence scattered about and disconnected? Learn how to centralize and connect your presence across different social sites by creating a social hub that'll get the right people to see your content.

  • More Brands Using Social Networking to Win New Business

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More brands are using social networking to win new business: 43% of US companies say they are successfully using social networks to find new customers, up 8 percentage points from the 35% that reported doing so a year earlier, according to a survey from Regus.

  • Tactics for Engaging Email Subscribers: Five Companies Getting It Right

    Article

    CONTENT TYPE: Article | TOPIC: None

    What's the use in crafting clever emails if they get relegated to the bulk folder? Engagement rates will determine whether or not your emails will make it to the inbox. Learn how to drive engagement and get your messages read.

  • Facebook, LinkedIn, and Twitter Hit New Audience Highs

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook, the fourth largest Web property in the US, attracted some 157.2 million visitors in May 2011, an all-time high and a gain of 3.2 million visitors over the previous month, according to data from comScore Media Metrix.

  • Get Your Social Media Plans Ready to Play Broadway

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Just like hit Broadway shows, social media campaigns need to be evaluated, prepared, and tweaked before their big debuts. Here are six ways to perfect your campaigns to ensure they launch to standing ovations.

  • 'iParents' More Active on Facebook, Twitter

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    "iParents," or parents who own iPhones, are more active than other parents on Facebook and are more likely to use the site to help with day-to-day parenting—such as learning about their kids' social relationships—according to a study by Retrevo.

  • The Case for Ongoing Media Relations and 10 Tips and Tools to Help You Spread the Word

    Article

    CONTENT TYPE: Article | TOPIC: None

    You might think you don't need a media relations program, or don't have the resources for it... but how cool would it be to have the media singing your praises? Use these tactics, and you will soon have a chorus of coverage.