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  • The Unbundling of Email Deliverability: What CMOs Need to Know

    Article

    CONTENT TYPE: Article | TOPIC: None

    Email communications is not just about deliverability anymore, but also about driving true engagement. Here's a look at the evolution in email communication—and what's on the horizon.

  • The State of Woman-Owned Small Businesses [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nine out of 10 women small business owners are optimistic about their company's economic outlook this year, up 8 percentage points from 2013, according to a recent report from the National Association of Women Business Owners and Web.com.

  • Wise Marketers Know Headlines Lick Labels

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Are you capturing your audience's attention with strong, compelling headlines or using short, dull labels instead? Here's a look at the traits of eye-catching headlines and tips for writing them.

  • Your Five-Point Mobile Marketing Checklist

    Article

    CONTENT TYPE: Article | TOPIC: None

    With so many options available to mobile marketers, where do you start? Is SMS still relevant? How about mobile search? Or banner ads and video? Focus on these five key smartphone choices for the rest of 2014.

  • Eight Secrets of Success With LinkedIn PPC Ads

    Article

    CONTENT TYPE: Article | TOPIC: None

    If implemented correctly, LinkedIn pay-per-click (PPC) advertising can be a high-volume lead source at a low cost per lead. It is similar to Google AdWords paid search, but it can be more targeted and it is more specific to B2B.

  • Mobile Sites of Most Top Web-Only Retailers Are Slow to Load

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The most popular Web-only retailer sites take an average of 2.99 seconds to load on mobile devices, two seconds longer than Google's recommended load time, according to a recent report from The Search Agency.

  • B2B Marketing Confessions: John J. Wall Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    John J. Wall, author of B2B Marketing Confessions, shares insights from his book, including an explanation of "pragmatic marketing" and tips for calculating tradeshow ROI.

  • For True Brand Loyalty, Build Contextual Marketing Strategy Into Your Brand: Part 2

    Article

    CONTENT TYPE: Article | TOPIC: None

    Part 2 covers customer-experience-driven comparative advantages and targeted deployment—the tactical execution of communicating a brand's value proposition and unlocking competitive advantages.

  • Marketing Lessons From March Madness: Go Deep Young Team!

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing and basketball teams have traits in common. Though individual superstars account for some wins single-handedly, the teams that go deep in the NCAA Tournament year after year are those that play as a cohesive unit.

  • The 25 Most Powerful Corporate Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The Coca-Cola Company is the most "powerful" global corporate brand, according to a recent report from CoreBrand.

  • Develop Your Brand Voice: Three Keys to Killer Messaging

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here are three tips to consider when crafting messaging so you can pique interest, create a relationship, and stand out from your competition.

  • 10 Lessons That Social Can Learn From Traditional Customer Service [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Want to improve how your company uses social media? Look at traditional customer service for ideas about what customers want when they reach out to a company.

  • Why Businesses Need to Embrace Content Consumption Monitoring

    Article

    CONTENT TYPE: Article | TOPIC: None

    Just using a marketing automation database is limiting. Instead, businesses should consider monitoring their customers' content consumption patterns to know how to best reach them and when.

  • Which Type of Online Content Most Influences Consumers?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Expert reviews are the most powerful digital content type for influencing consumers' purchasing decisions, according to a recent Nielsen report commissioned by inPowered.

  • Five Important Lessons: How Social Media Is Like a Garden

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    To cultivate a flourishing social media presence, here are five things you need to do.

  • Are Marketers Seeing the Whole Picture? The Rise of Augmented Reality

    Article

    CONTENT TYPE: Article | TOPIC: None

    Augmented reality is transforming how companies and consumers interact with one another. Find out more about AR and how companies are using it to further brand awareness.

  • How B2B Buyers Consume Vendor Content

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly all B2B organizations (94%) tend to curate and circulate relevant vendor-related content internally before purchasing products and services, according to a recent report from The CMO Council and NetLine.

  • 10 Email Marketing Best-Practices [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Nearly 123 billion emails are sent every hour, so marketers must master the art of getting their email seen in a crowded inbox. Here are some tips for making your emails stand out.

  • Four Reasons We Need a New Presentations Medium

    Article

    CONTENT TYPE: Article | TOPIC: None

    Presenters have been packing more info into their slides then distributing them as documents or directly presenting them. That leads to audience boredom. I suggest presenters use a new medium: the slidedoc.

  • #SocialSkim: Facebook and Oculus, Twitter Photo Tagging and Collages, The Office Time Machine

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook buys Oculus, and the crowd cheers (or does it?)! Twitter enables photo collaging and tagging. And one powerful project takes you back in time... via The Office. It's all in this week's #Socialskim!