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  • Turmoil Ahead: The Future of Net Neutrality, Publishing, and Digital Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    In 2017, marketers will be at the mercy of politics. Net Neutrality, a pillar of Cloud-based content, apps, and services, faces extinction. If the Web becomes a pay-for-performance utility, Cloud-based marketing strategies could become prohibitively expensive.

  • Seven Video and Social Media Marketing Calculations for 2017

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Mark Zuckerberg said at the end of 2015 that we would be in the "Golden Age of Video" for some five years. So... it's not over yet, and business owners' and marketers' growing access to video will only further the shift in our social feeds in 2017.

  • How Marketers Can Use Technology to Excel at Personalization [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    New technologies, combined with Big Data, have made personalization more doable than ever—and customers now expect customized communication. If you're not personalizing, you're missing out.

  • Agencies and Content Marketing: Predictions, Trends, and Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most (84%) of marketing agencies say content will become more important to their clients over time, according to recent research from CopyPress.

  • How to Turbo-Boost Email Reply Rates by Personalizing at Scale: Adithya Murali on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Email Marketing

    Inbound marketer Adithya Murali of Techwyse shares his secrets to creating highly personalized, targeted emails at scale that inspire people to reply and act.

  • How to Use Jargon for Good, Not Evil, in Your Content and Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Jargon isn't necessarily gibberish. Use it right, and you can make your content more effective. But the most commonly used jargon doesn't do that at all.

  • How to Convert Mobile Browsers to Buyers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Mobile e-commerce is growing, and the big opportunities are still ahead of us. Check out this infographic to see why consumers resist purchasing on mobile and what retailers can—and must—do to change that.

  • Sales Strategies of High-Growth Companies

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    High-growth companies are more likely than lower-growth firms to use account-based sales approaches, focus on cold-calling, and employ tech-savvy salespeople, according to recent research from DiscoverOrg.

  • 2016's Great Big Social Media Fails and Lessons Learned

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    The past year provided fertile ground for social media goofs and gaffes. Many marketers apparently didn't do enough thinking before they clicked on the tweet, post, publish, or share button. Here are some of 2016's biggest social media fails and the lessons they can teach us.

  • Social Media for E-Commerce Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Marketers have had a notoriously hard time converting e-commerce customers via social channels, but it doesn't have to be that way.

  • B2B Video Benchmarks for 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Videos created by B2B companies continue to be viewed mainly on desktop computers, and they are still mostly watched during the workweek, according to recent research from Vidyard.

  • Social Listening in 2017: The Next Frontier in Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media is already an important part of the customer experience. Which is why marketers are using social listening for better targeting during the customer journey. Here are the social listening capabilities you need in your marketing strategy for 2017 and beyond.

  • The Internet of Things: What It Is, How We Use It, and What's Ahead [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    The Internet of Things is growing so fast that there are already more connected devices than there are people. Check out this infographic to see what lies ahead both for consumers and for companies—and for the entire globe.

  • Eye-Tracking Study: Online Ad Elements and Formats That Get Attention

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Which online ad creative elements capture consumers' attention? What types of online ad formats are most seen by visitors to content websites?

  • #SocialSkim: LinkedIn Data Deal to Help Marketers, Facebook Tests Messenger Ads: 12 Stories

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    LinkedIn promises more targeting capability; Facebook tests ads on Messenger; Google+ finally builds an insights feature; Facebook replicates Snapchat's Story; Snapchat's offline ad targeting; why B2Bs are still wary of social; and much more...

  • Four Career Lessons for Would-Be CMOs and CEOs

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    A panel of senior business leaders at the MarketingProfs B2B Forum discussed their careers and offered advice on the path from modern marketer to CMO or CEO. These four common lessons emerged from the discussion.

  • How Marketers Can Use Snapchat in 2017 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Snapchat can be a great tool for marketing and advertising. This infographic explains some of its most useful and effective features.

  • Valentine's Day Search Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Online searches related to Valentine's Day start increasing at the beginning of the year and peak in volume on the day itself, according to recent research from Bing Ads.

  • Video Marketing: 10 Lessons From the Experts

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Marketing Content

    If you’ve been paying any attention, you already know: video has taken over. Whether you're a complete newbie or a novice looking to improve—and grow—an existing program, our experts will help you put video into the marketing spotlight.

  • How to Use Video Content to Create a Loyal Audience

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Video content is becoming indispensable for your marketing efforts... Here's how you can create engaging videos and use your video content to build a loyal audience.