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  • Create a High-Frequency Content Development System

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Marketing Content

    The results are in, and marketers like you want more: more content showing up in search, more content driving visitors to your website, and more content guiding prospects through the sales cycle. This calls for a more effective system for creating more content using the resources you already have.

  • Five Tips for Building Better Loyalty Program Emails

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Email is a highly effective channel for delivering loyalty program content and experiences that get your first-time shoppers to stick around—and drive up your customer lifetime value.

  • Marketing and Podcasts: What You Need to Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Whether you're creating a podcast or you're just advertising on one, this infographic has all the important stats and facts you need to know about the medium and how to use it as a marketer.

  • When and Where Bloggers Blog

    Chart

    CONTENT TYPE: Chart | TOPIC: Writing

    Most bloggers write their posts during business hours and do their blogging from home, according to research from Orbit Media Studios.

  • LSI Keywords for SEO: What You Need to Know

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    As Google's deep-learning algorithm assesses what is the most relevant and authoritative Web content, LSI keywords will continue to become more important. Jump on the bandwagon now to stand out before your competition does.

  • Why Social Media Is the Best Thing to Happen to Marketing Automation [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Are you using your marketing automation platform to its fullest capabilities? If you're not including data from social media channels, you could be missing out.

  • How Much Digital Ad Spend Is Lost to Fraudulent Bots?

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Brands worldwide are set to lose $6.5 billion in online advertising spend to fraudulent bots this year, according to recent research from White Ops and the Association of National Advertisers (ANA).

  • Three Strategic Marketing and Sales Mistakes to Avoid in 2017

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    2017 is nearly halfway through, and you may already be feeling you're behind your 2017 revenue goals. No need for your anxiety to turn into a midyear panic attack, however. Instead, keep your eye on some key strategic areas and avoid these three mistakes.

  • Four Steps to Unlocking the Real Power of Marketing Personalization [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Savvy marketers use smart personalization to keep customers engaged. This infographic shares stats you need to know and the four major actions you need to take to make personalization truly personal.

  • Event Marketing Trends: Top Promotional Tactics, Tech, and Metrics

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Marketers say social media, email, and word-of-mouth are the most effective tactics for promoting in-person events, according to recent research from Certain.

  • #SocialSkim: Facebook Plans New Messaging App, Instagram Hooks Small Biz: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook gives parents control with teen messaging app; Instagram vs. Snapchat for small business; Facebook, WhatsApp revamp photo features; the only social listening tool for Reddit; Facebook's mid-roll ads underwhelm; social media B2B trends...

  • Three Essential Solutions for Your E-Commerce Marketing Stack

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Determining which technology pieces matter to your marketing team can be daunting. You need tools that help you navigate omnichannel shopping behaviors, meet customers where they are, and deliver useful experiences. Here are three essential tools road-tested by leading retail brands.

  • Three Ways Your Brand's Visual Identity Can Win (or Lose) New Customers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    What do your brand's colors say about your company? Check out this infographic for tips on creating a visual identity to help your brand stand out and win customers.

  • Fake News, Real Concerns: How Misleading Content Affects Advertising [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Some 96% of online advertisers say they are concerned about their ads' appearing alongside fake-news content, according to recent research from Brightroll.

  • The Future of Video in Marketing: Proof That Video Can Drive Sales

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Digital video's best-practices are becoming increasingly apparent—and, with them, ROI performance is improving. Digital video is moving from a branding to a sales and branding tool. Here's what you need to know.

  • Six Content Creation Tips for Big Results: The Contrarian Approach

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Marketers know: The need to create great content will only increase. And so, doing things the usual way—the way everyone else does it—may help you tick the quantity box, but you'll fall short on quality... And that won't drive results.

  • Google Algorithm Updates: What You Need to Know About Fred [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Earlier this year, Google released a search algorithm update that has since been dubbed "Fred." And though the name is straightforward, what it means for marketers is not. Here's an infographic with the lowdown.

  • How Engaged Are Fortune 500 CEOs on Social Media?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 60% of Fortune 500 CEOs have no accounts in their own name on any of six major social networks, according to recent research from CEO.com and DOMO.

  • Everything Is Marketing and Marketing Is Everything: Michael Brenner on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Marketing strategist, author, and MarketingProfs B2B Forum speaker Michael Brenner discusses employer marketing—the importance of HR for marketing success and the rise of "champion leaders."

  • How to Build a Better Social Marketing Strategy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    From Livestreaming to quizzes and videos, there's a lot you can be doing to enhance your social channels. Check out this infographic for some great data and ideas on how to build a better social media strategy.