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  • These days, website content is continually updated, websites are frequently redesigned, and URL structure is altered. Inevitably, 404 error pages occur on all sites—for various reasons. Here's what they are, how they affect your site, and what you can do to fix them.

  • Konstanze Alex, Dell's director B2B influencer relations and content co-creation, offers insights from the company's success using influencer marketing for B2B.

  • More and more marketing departments are moving from just being curious about Agile to actually implementing Agile practices. But many have the wrong idea about what Agile is and what it can or cannot do, so let's debunk some of the most common myths about Agile.

  • It happens to all of us: the dreaded email fail. The kind of mistake that incites Twitter jeering and emails from your boss (or, worse, your CEO). Mistakes can happen when you're moving too fast, deadlines are tight, and you're juggling multiple campaigns. The good news? You can avoid many of the most common mistakes.

  • Consumers are buying fewer things, purchasing more big-ticket items online, and continuing to shop primarily in-store for everyday products, such as groceries, according to recent research from Walker Sands.

  • Facebook is still the most popular social network for paid campaigns, but marketers appear to be most bullish about YouTube and Instagram, according to recent research from Hanapin Marketing.

  • In far too many businesses, marketing and sales teams maintain radio silence between each other, even though each has plenty to offer the other—especially regarding content. If only they could team-up, their collaboration would mean less wheel-spinning and more success for both.

  • Blink a few times... and the 2019 holiday-shopping season will be here. Marketers and retailers have already started making plans to capitalize on the year's most lucrative season. If you haven't started planning yet, this infographic on peak shopping times from the previous holiday shopping season is a great starting point.

  • How can marketers and advertisers gain the benefits of artificial intelligence and machine-learning while avoiding the pitfalls? By finding the right balance between the explore vs. exploit dynamic. Find out what that means.

  • Carlos Gil explains why employee advocacy and social media are key to a brand's success, and he shares insights from his new book, The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI.

  • Families in the United States are expected to spend more on back-to-school shopping this year compared with last year, according to recent research from the National Retail Federation (NRF).

  • Marketers struggle mightily to take advantage of the huge opportunity that is mobile advertising. That's because we must first understand how receptive consumers are to certain types of messaging at various moments during the day. These insights will help.

  • The emails you spend so much time strategizing, crafting, and scheduling aren't worth much if they don't actually reach your target audience. Email deliverability is essential, yet many marketers don't pay much attention to it. Here's why you should remedy that.

  • Wouldn't it be useful if you had a checklist to make sure your search engine optimization (SEO) is Web-worthy in 2019? You do now... Check out this comprehensive infographic.

  • B2B companies tend not to believe social strategies will work for them. Instead, they often use social platforms as real-time broadcast channels for announcements or updates. But, done correctly, social can drive B2B lead generation—and conversions.

  • B2B content is clearly not up to the task, according to B2B decision-makers who say it tends to be fluffy, irrelevant, misleading... When your marketing content is not fit enough to perform as it should, what can you do? Whip it into shape fast with these 10 core marketing exercises.

  • Online advertising will account for more than half of global advertising expenditure by 2021, according to recent research and forecasts from Zenith. Check out the details.

  • Savannah Bananas owner Jesse Cole explains how a 'fans first' approach, a unique organizational culture, and a willingness to be zany helped him to bring summer league baseball to Savannah, a city that hadn't hosted a successful baseball team in 90 years.

  • Content marketing helps shape your company's place in the marketplace. The key to creating content that drives website visits, improves conversion, and creates brand lift is understanding what your audience needs and how you can best provide it. Make sure your content marketing can compete.

  • At this point, your company is probably investing time and money into social media, but a key component still missing from most social media marketing efforts is an employee advocacy program. These stats show why that's likely a big shortcoming.